Data is intimidating only when you don’t have the right toolset for making use and sense of it. Traditionally designers avoid working with data because they don’t have the right training and experience to discover new findings and manipulate the[...]
20-minute interviews with founders and product makers sharing how they hacked early growth.
Jobs to be Done: The First 3 Steps + Practical Examples to Help You Get Started
4 min read
Using Jobs to be Done efficiently requires a mindset shift – from focusing on the user to focusing on what they’re trying to achieve and why. Many JTBD experts argue that the Jobs to be Done theory made UX personas useless because we[...]
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How to Build an Experimentation Culture
4 min read
Consistent growth is based on experimentation. 9 out of 10 A/B tests are not successful – or, in other words, they didn’t prove the hypothesis they were based on. The good news is that the one that was successful will bring meaningful busi[...]