UX

How Airbnb Leveraged UX Laws for Exponential Growth

4 min read

As a frontrunner in the sharing economy, Airbnb’s meteoric rise can be attributed to its adherence to the Laws of UX, principles that forge connections, foster trust, and facilitate ease of use. This is how Airbnb utilises these principles[...]
airbnb ux laws
Design UX Web3

Designing for the Metaverse: Principles, Rules and Inspiration

3 min read

The metaverse, a shared digital space that encompasses virtual reality, augmented reality, and to some extent gaming, has taken the world by storm. However, designing for this new dimension requires a different approach compared to traditional d[...]
designing for the metaverse
UX

10 Psychological Triggers to Boost Your UX Design

2 min read

Creating an exceptional user experience is about more than just eye-catching visuals; it’s about understanding human psychology. By incorporating psychological triggers into your designs, you can engage users more effectively, making them [...]
Design UX

Top UX & Design Events To Attend In 2023

4 min read

2023 is shaping up to be a great year for UX professionals and enthusiasts with a range of exciting conferences and events taking place both in-person and online. From April to November, the calendar is packed with opportunities to learn, connec[...]

20-minute interviews with founders and product makers sharing how they hacked early growth.

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Design UX

5 Amazing UI Easter Eggs

3 min read

A well-designed UI can make or break an app. But sometimes, UI designers like to sneak in a little something extra to create delightful surprises for their users. These hidden gems, known as UI design Easter eggs, can make an app more engaging, [...]
spotify - ui microinteractions
Design UX

From Screen to Reality: How Iconic UX/UI Designs from Movies and TV Shows Have Shaped Real-Life Interfaces

3 min read

You Won’t Believe How These 5 Movie-Inspired Innovations Changed Our World Forever! Throughout the years, movies and TV shows have created memorable user experiences and user interfaces that have captured the imagination of audiences world[...]
movies that inspired real-life interfaces
Design UX

The Key Principles of Great Design

2 min read

Design is an exciting and dynamic world, and there are a few tried-and-true principles that can help you create designs that are not just visually pleasing, but also captivating and engaging! Let’s dive into these design principles and see[...]
best Design Principles
Design UX Web3

Design Challenges in Web3

3 min read

With Web3 being our reality (not our future anymore), we’re now facing an unprecedented amount of blockchain projects being launched every month. And that’s not just a good thing. It’s absolutely freaking amazing! BUT. Of course, there’s a but. [...]
web design challenges
Unihorn

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Design Growth UX

Designing a High-Converting Pricing Page

7 min read

There’s a reason why most pricing pages, especially for SaaS products, look similar. It’s down to Jakob’s Law — users feel more comfortable with a familiar interface that they’ve seen elsewhere and will transfer the expectations they have built [...]
high-converting pricing page
Growth UX

The Value Proposition Canvas – Template

2 min read

The Value Proposition Canvas was developed by Dr Alexander Osterwalder and first shared in his book “Value Proposition Design: How to Create Products and Services Customers Want.” Its main purpose is to ensure that a product or servi[...]
The Value Proposition Canvas