Design UX

Design Challenges in Web3

3 min read

With Web3 being our reality (not our future anymore), we’re now facing an unprecedented amount of blockchain projects being launched every month. And that’s not just a good thing. It’s absolutely freaking amazing! BUT. Of course, there’s a but. [...]
web design challenges
UX

Upcoming Web3 Events for Your Calendar

2 min read

Looking for interesting web3 events in the coming months? Sorted! We’ve shortlisted 5 of the most exciting upcoming events dedicated to the Metaverse. MET AMS: 14 – 17 June 2022 MET AMS is Europe’s leading metaverse festival ta[...]
metaverse events
Design Growth UX

Designing a High-Converting Pricing Page

7 min read

There’s a reason why most pricing pages, especially for SaaS products, look similar. It’s down to Jakob’s Law — users feel more comfortable with a familiar interface that they’ve seen elsewhere and will transfer the expectations they have built [...]
high-converting pricing page
Growth UX

The Value Proposition Canvas – Template

2 min read

The Value Proposition Canvas was developed by Dr Alexander Osterwalder and first shared in his book “Value Proposition Design: How to Create Products and Services Customers Want.” Its main purpose is to ensure that a product or servi[...]
The Value Proposition Canvas

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UX

UX Research Methods for New Products

5 min read

Question: What do you need for a solid user research process? Answer: Users! Right. Question: What do you do if you’re just starting off and you don’t have users or even a ready product? Answer: You skip the UX research phase. Wrong answer! This[...]
us research methods
UX

The Ultimate Guide to User Onboarding

9 min read

It’s no secret that churn starts during the onboarding. You’re much more likely to delete an app you’ve recently installed than to become a regular user. Think about all the products and applications you tested and played with, and how man[...]
user onboarding
Growth UX

The Most Important Elements of High Converting Landing Pages

7 min read

We’ve designed thousands of pages for hundreds of brands and we have identified 7 specific elements that always, for every product and brand, deliver better conversion rate results than if you don’t have them or, even worse, if you have executed[...]
high converting landing pages ux
UX

How UX Impacts SEO – 10 UX Fixes That Will Improve Your Google Ranking

6 min read

Strong keywords and quality backlinks are still important SEO factors, but in 2020 all Google cares about is if users genuinely like your website and engage with your content. In other words – have you done a good job with your UX? As the [...]
Unihorn

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Design UX

16 UX and UI Design Tips That Always Deliver Growth

5 min read

UX is a discovery process. We often argue that user experience doesn’t start and finish with a project. As long as your product is live, the UX process never ends. When it comes to digital products, there’ll always be room for improv[...]
ux ui design tips that deliver growth
UX

What is Jobs to be Done and How to Use It in Real Life

4 min read

The Jobs to be Done theory has been around for some time, yet it still leaves many people confused about what it is exactly and how it could help them build and design better products. What is Jobs to be Done? So here’s the simplest explan[...]
jobs to be done