Design UX

5 Amazing UI Easter Eggs

3 min read

A well-designed UI can make or break an app. But sometimes, UI designers like to sneak in a little something extra to create delightful surprises for their users. These hidden gems, known as UI design Easter eggs, can make an app more engaging, [...]
spotify - ui microinteractions
Design UX

From Screen to Reality: How Iconic UX/UI Designs from Movies and TV Shows Have Shaped Real-Life Interfaces

3 min read

You Won’t Believe How These 5 Movie-Inspired Innovations Changed Our World Forever! Throughout the years, movies and TV shows have created memorable user experiences and user interfaces that have captured the imagination of audiences world[...]
movies that inspired real-life interfaces
Design UX

The Key Principles of Great Design

2 min read

Design is an exciting and dynamic world, and there are a few tried-and-true principles that can help you create designs that are not just visually pleasing, but also captivating and engaging! Let’s dive into these design principles and see[...]
best Design Principles
Design UX Web3

Design Challenges in Web3

3 min read

With Web3 being our reality (not our future anymore), we’re now facing an unprecedented amount of blockchain projects being launched every month. And that’s not just a good thing. It’s absolutely freaking amazing! BUT. Of course, there’s a but. [...]
web design challenges

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Design Growth UX

Designing a High-Converting Pricing Page

7 min read

There’s a reason why most pricing pages, especially for SaaS products, look similar. It’s down to Jakob’s Law — users feel more comfortable with a familiar interface that they’ve seen elsewhere and will transfer the expectations they have built [...]
high-converting pricing page
Growth UX

The Value Proposition Canvas – Template

2 min read

The Value Proposition Canvas was developed by Dr Alexander Osterwalder and first shared in his book “Value Proposition Design: How to Create Products and Services Customers Want.” Its main purpose is to ensure that a product or servi[...]
The Value Proposition Canvas
UX

UX Research Methods for New Products

5 min read

Question: What do you need for a solid user research process? Answer: Users! Right. Question: What do you do if you’re just starting off and you don’t have users or even a ready product? Answer: You skip the UX research phase. Wrong answer! This[...]
us research methods
UX

The Ultimate Guide to User Onboarding

9 min read

It’s no secret that churn starts during the onboarding. You’re much more likely to delete an app you’ve recently installed than to become a regular user. Think about all the products and applications you tested and played with, and how man[...]
user onboarding
Unihorn

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Growth UX

The Most Important Elements of High Converting Landing Pages

7 min read

We’ve designed thousands of pages for hundreds of brands and we have identified 7 specific elements that always, for every product and brand, deliver better conversion rate results than if you don’t have them or, even worse, if you have executed[...]
high converting landing pages ux
UX

How UX Impacts SEO – 10 UX Fixes That Will Improve Your Google Ranking

6 min read

Strong keywords and quality backlinks are still important SEO factors, but in 2020 all Google cares about is if users genuinely like your website and engage with your content. In other words – have you done a good job with your UX? As the [...]