Brand Designer

Pony is a London-based design agency that specialises in building impactful brand identities and digital experiences for tech companies worldwide.

We work with startups and scale-ups to create brands that don’t just look great - they drive growth, attract investment, and stand out in competitive markets. Our reputation is built on creative excellence, sharp execution, and a deep understanding of the tech landscape. Over the past few years, we’ve partnered with 150+ companies, integrating seamlessly with their teams to deliver design that makes a difference.

We’re looking for a talented Brand Designer to join our studio on a full-time basis. The role is based in London, and the successful candidate will be expected to work from our studio in Design District a few times a week.

• Experience in developing brand concepts from inception to execution;
• Proven track record of creating compelling brand identities that not only look great but also support business objectives and market positioning.
• Exceptional skills in logo design, typography, colour theory, and visual storytelling;
• Ability to research, strategise, and articulate a brand’s story, personality, and values;
• Strong UI skills: Proficiency in designing intuitive, aesthetically pleasing, and functional user interfaces for digital-first brands, with a clear understanding of how UI impacts brand perception;
• The ability to translate a new brand identity into a compelling website UI is crucial for this role; therefore, proficiency in Figma is essential;
• A strategic mindset—an understanding of how branding influences a company’s competitive edge, user engagement, and long-term success.
• Excellent verbal and written communication skills to articulate design concepts and decisions effectively;
• Ability to work closely with clients, team members, and possibly developers, ensuring a cohesive brand experience across all touchpoints.

• You're not ok with design that's "ok". You aspire to develop work that is of the highest quality, and you want your next piece of work to be your best;
• You're a team player at heart. Every project at Pony is a result of team collaboration. This role might not suit you if you struggle to work on a concept that was not proposed by you;
• You’re excited about AI and emerging technologies, always looking for ways to experiment, adopt new tools, and challenge traditional design processes. We love people who push boundaries and rethink how things are done.

• Illustration or motion skills;
• Good understanding of UX and the ability to develop intuitive user flows.

• A competitive salary;
• A budget for training;
• The opportunity to work on world-class, innovative projects with a team of super-talented designers and have your work featured and recognised in the industry.