Pony

Designers. Dreamers. Doers. Helping technology companies escape competition through brand.

We are a senior, independent team of strategists, designers and technologists who believe the strongest brands are not decoration around a product. We are obsessed with identifying what makes a company impossible to compare, then expressing it through a brand identity that cuts through a market full of surface-level design. That means getting close to the hard stuff: the product, the market, the technical complexity, the internal politics and the ambition behind it. Then turning all of that into a brand people can understand, believe in and choose.

Capabilities:

Brand Strategy

Positioning

Naming

Verbal Identity

Brand Architecture

Brand Identity

Brand Refresh

Visual Identity

Design Systems

Brand Rollout

Website Design & Dev

User Interface Design (UI)

Motion & Interaction

Brand Launch Campaigns

Copywriting

Brand Collateral

Ongoing Support

Impact

Avg Brand Recognition Boost

92%

Avg Employee Engagement Uplift

68%

Clients Coming From Referrals

62%

Number of Clients in Tech

150+

Brainstorming in the red room

Plotting our next adventure

Crazy golf time

Checkmate!

Spreading our vision on building brands in Web3

Hungry for knowledge

Always up for a new challenge!

Somewhere in The Canary Islands

The Putt-Man

Fuelling our bodies for the next chapter

The loud voices in design

Dinner time.

A new brand personality in the making

Navigating towards uncharted waters

Christmas Kings!

It's getting there...

Huw - a winner by heart!

Highest Possible ♡ Standard

We're not okay with designs that are just "okay". Our designs are bold, striking, and leave a lasting impression. We never settle for average. Typically, our latest design project is our best.

Constant 〄 Learning

In this fast-paced world, we continuously push ourselves to be better, to learn, and to experiment with technology and design innovations. We never stop learning, and we never settle.

Optimists ☼ in Action

We value individuals who see opportunities where others see obstacles. Negativity? Conformity? Not in our studio. We love to be surrounded by forward-thinkers, not just nodders and naysayers. It's the challengers who truly change the game.

Fail → Forward

Mistakes happen, and that's okay. We own up to them, fix them, and use them as opportunities for growth and learning. We encourage people to take risks and try new things. After all, only those who never try, never fail.

Seekers

The stories behind thriving businesses and the visionaries who built them.

 

The stories behind thriving businesses and the visionaries who built them.

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