Pony Studio UX/UI design studio in London
🌱 Built for early stage products

for Growth

A highly effective system for building and optimising digital products at speed. Growth-driven UX and UI design for startups.


digital products designed

We’ve developed a unique design delivery framework that brings results in 5 weeks. It uses the industry-proven methodologies Jobs to be Done, for identifying product flaws and opportunities, and Design Sprint for solving and testing product problems.

This is an optimised and highly effective way of doing UX and UI design for early stage companies. It’s based on our experience with over 100 startups, some of them backed by YC, Techstars, Seedcamp, Founders Factory and other leading accelerators and investors.

Clients backed by:

YC is an american seed accelerator for startups Techstars Logo Founders Factory is a London based seed accelerator and incubator Seedcamp Logo Public Accelerator Logo
Week 1

Jobs to be Done Session

Mini Design Sprint Session

Stakeholders & user interviews

Data analysis & market research


The most important “jobs”
for your users

Identified, data-backed solutions

Low-fidelity wireframes

Week 2

Business Design Strategy



Customer journey map

User Personas

High-fidelity wireframes of key user flows

Week 3

Testing with real users

Performance analysis



User testing results and findings

High-fidelity wireframes of the whole product

Week 4

Brand identity exploration

User interface (UI) design


Brand identity

UI of key user flows

Week 5

User interface design

Building your design system


Design system

Final UI of the whole product

🗓 Some projects may require less or more than 5 weeks depending on the scope.

Who is it for?

The framework is suitable for companies at pre-launch, launch or product-market fit stage. Our cross-functional team of UX, UI, Product and Growth experts acts as the extension of your product team, bringing in-depth product and design expertise to help you discover and fix complex product challenges and ship the best version of your product as soon as possible.

Get a Free Consultation

Average response time: 54min

Why work with us?

Product Expertise

Using Jobs to be Done, Design Sprints and other proven UX and product methodologies, we’ll help you define and execute the best version of your product.


We’ve tested dozens of product delivery and design frameworks and created a highly effective process, leaving out the trendy UX fillers most startups don’t need.

Startups Focused

13+ design and product experience with over 100 startups. We launch and optimises new products daily. Some of us have been founders. We know the drill.


Thanks to our optimised framework, we deliver most projects within 5 weeks. Depending on the project complexity, it could take more or less, but always by the agreed deadline.

Cross-Functional Team

Our UX, UI, product and growth experts will act as the extension of your founding or product team. Thanks to our multidisciplinary skills we “design for growth”.

What’s next?

You’ll be fully equipped to continue on your own and keep optimising and growing your product. If you need our help though, we can dive in even deeper and improve your performance and conversions continuously. We’ve got the right skillset and efficient processes in-house.

Sorry to break it to you, but unless you’re dealing with a dying product, UX never ends. You need to accept this if you want your growth graph to be pointing north.

Get a Free Consultation

Average response time: 54min