Pony

UX Design: Enhancing Digital Journeys

User Experience (UX) Design is the process of creating products (digital or physical) that provide meaningful and relevant experiences to users. At its core, UX design is about understanding the user's needs, desires, and limitations, then designing a product that provides a seamless and satisfying experience. Many UX agencies and designers would also use the term wireframing when referring to this stage of the process of designing a digital product, although designing the wireframes is just a small part of the UX stage.

Our UX designers have been honing their expertise for over 17 years. We're renowned for delivering exceptional usability solutions across various industries, from fintech to healthcare. Our comprehensive UX process involves user research, journey mapping, information architecture, wireframing, and prototyping. For clients requiring deeper insights, we employ both qualitative and quantitative research methods, including user interviews, focus groups, usability testing, and analytics analysis. This thorough approach ensures our designs are not only aesthetically pleasing but also functionally superior, perfectly aligned with user needs and business objectives.

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Author - Artem Gerassimoff

Artem Gerassimoff

Computational Mechanical Engineer at Oxford Heartbeat

"These guys are amazing! Highly professional with awesome skills and creativity! As soon as we need another UX/UI design or branding this is a place to find the best solution! A recommendation to work with!"

Author - Rishi Kumar

Rishi Kumar

Co-founder at Zeal

“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”

Author - Stephen Moses

Stephen Moses

CEO at Zenplans

“First class team - they challenged our way of thinking and brought our vision to life in a beautifully simple way. Any company would be lucky to work alongside these guys!”

Author - Sam Murphy

Sam Murphy

CEO at WeFix

"The team at Pony where fantastic all the way from start to finish. They shared a well structured plan with us at the beginning of the project and explained when they'd need our input. Not to mention the quality of work was excellent. We will be working with the team again in the near future I'm sure!"

Author - Firas Fellah

Firas Fellah

COO at Creid AI

"We worked with Pony team and it was an absolutely great experience. Best combo - friendly, clinical and creative. Highly recommendable.”

Author - Jack Parsons

Jack Parsons

CEO at The Youth Group

“Pony really understood what we were trying to achieve and was very flexible and responsive. They challenged our thinking and took some smart risk in the design which turned out to be great. I would highly recommend them and it's great that we can say they have added value in helping us improve the odds for young people.”

Author - Jenny Sidorova

Jenny Sidorova

Head of Marketing at DX

Having worked with agencies my entire marketing career, I definitely think I'm a good judge of agency talent and you guys are the best I've worked with in Europe, no doubt. Keep it up."

Author - Steve Bilotto

Steve Bilotto

Co-founder at AirportCars

“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”

Author - Ana Bugaenko

Ana Bugaenko

CEO at Symbiotica

"We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. The team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project"

Author - Joao Vieira

Joao Vieira

CEO at Carriyo

"Pony designed our brand identity and our website flawlessly. A great creative team delivering the work on time and with great quality!"

Author - Stephanie Eltz

Stephanie Eltz

CEO at Doctify

"An outstanding team - not only very creative but also very professional. Can highly recommend"

User Research

We employ a range of qualitative and quantitative research methods to uncover user needs, behaviours, and pain points, ensuring our designs are rooted in real user insights.

Information Architecture

Our expertise in organising and structuring information ensures users can navigate complex systems with ease, reducing cognitive load and improving task completion rates.

Wireframing

We believe in rapid prototyping and continuous refinement. Our iterative approach allows us to test and validate ideas quickly, ensuring the final product meets both user needs and business goals.

Accessibility-First

With years of experience in creating accessible digital products, we ensure our UX designs are inclusive and usable by people of all abilities.

Data-Driven

We use analytics and user testing data to continuously refine and improve our UX designs, ensuring they perform optimally in real-world scenarios.

Trusted by 150+ clients

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