Pony

UX Research: Bridging Data and Design

User Experience (UX) Research is the systematic investigation of users and their requirements, aiming to add context and insight into the design process. It involves various methodologies to gather both qualitative and quantitative data about user behaviour, needs, and motivations. UX research is crucial in creating products that not only meet user needs but also align with business objectives.

At Pony, we've been conducting in-depth UX research for over a decade, informing our design decisions with solid, data-driven insights. We leverage advanced AI tools and partner with leading audience research firms to enhance our capabilities and deliver comprehensive insights. We tailor our research methods to each project's unique needs, ensuring we gather the most relevant and actionable insights. Our team works closely with stakeholders to translate research findings into practical design solutions that enhance user satisfaction and drive business success.

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Author - Firas Fellah

Firas Fellah

COO at Creid AI

"We worked with Pony team and it was an absolutely great experience. Best combo - friendly, clinical and creative. Highly recommendable.”

Author - Ana Bugaenko

Ana Bugaenko

CEO at Symbiotica

"We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. The team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project"

Author - Artem Gerassimoff

Artem Gerassimoff

Computational Mechanical Engineer at Oxford Heartbeat

"These guys are amazing! Highly professional with awesome skills and creativity! As soon as we need another UX/UI design or branding this is a place to find the best solution! A recommendation to work with!"

Author - Rishi Kumar

Rishi Kumar

Co-founder at Zeal

“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”

Author - Stephen Moses

Stephen Moses

CEO at Zenplans

“First class team - they challenged our way of thinking and brought our vision to life in a beautifully simple way. Any company would be lucky to work alongside these guys!”

Author - Sam Murphy

Sam Murphy

CEO at WeFix

"The team at Pony where fantastic all the way from start to finish. They shared a well structured plan with us at the beginning of the project and explained when they'd need our input. Not to mention the quality of work was excellent. We will be working with the team again in the near future I'm sure!"

Author - Jack Parsons

Jack Parsons

CEO at The Youth Group

“Pony really understood what we were trying to achieve and was very flexible and responsive. They challenged our thinking and took some smart risk in the design which turned out to be great. I would highly recommend them and it's great that we can say they have added value in helping us improve the odds for young people.”

Author - Jenny Sidorova

Jenny Sidorova

Head of Marketing at DX

Having worked with agencies my entire marketing career, I definitely think I'm a good judge of agency talent and you guys are the best I've worked with in Europe, no doubt. Keep it up."

Author - Steve Bilotto

Steve Bilotto

Co-founder at AirportCars

“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”

Author - Joao Vieira

Joao Vieira

CEO at Carriyo

"Pony designed our brand identity and our website flawlessly. A great creative team delivering the work on time and with great quality!"

Author - Stephanie Eltz

Stephanie Eltz

CEO at Doctify

"An outstanding team - not only very creative but also very professional. Can highly recommend"

User Interviews

We conduct one-on-one interviews and design comprehensive surveys to gather deep insights into user needs, preferences, and pain points.

Usability Testing

Through moderated and unmoderated testing sessions, we evaluate how users interact with products, identifying areas for improvement and validation of design decisions.

Competitive Analysis

We thoroughly examine competitor products and strategies to identify market gaps and opportunities for innovation.

AI-Powered Research

We utilise advanced AI tools to analyse large datasets, identify patterns, and generate insights that might be missed by traditional research methods, enhancing the depth and breadth of our research findings.

Data Analysis and Synthesis

We employ both qualitative and quantitative data analysis techniques to draw meaningful conclusions and actionable insights from our research findings.

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