Pony

Design Systems: The Blueprint for Scalable Design

Design Systems are comprehensive frameworks that unify an organisation's design approach, primarily in digital product design but often extending to broader brand ecosystems. They serve as a single source of truth, ensuring consistency across various touchpoints - both digital and physical - while accelerating the design and development process. A robust design system incorporates UI components, UX patterns, interaction states, accessibility guidelines, and coding standards to create a holistic framework for product creation and brand expression.

Our team specialises in crafting these comprehensive frameworks, which act as the foundation for consistent, efficient, and adaptable design. We've successfully developed design systems for clients ranging from startups to enterprises, helping them streamline processes and maintain brand integrity across multiple platforms and touchpoints.

Start a project
Author - Firas Fellah

Firas Fellah

COO at Creid AI

"We worked with Pony team and it was an absolutely great experience. Best combo - friendly, clinical and creative. Highly recommendable.”

Author - Ana Bugaenko

Ana Bugaenko

CEO at Symbiotica

"We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. The team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project"

Author - Artem Gerassimoff

Artem Gerassimoff

Computational Mechanical Engineer at Oxford Heartbeat

"These guys are amazing! Highly professional with awesome skills and creativity! As soon as we need another UX/UI design or branding this is a place to find the best solution! A recommendation to work with!"

Author - Rishi Kumar

Rishi Kumar

Co-founder at Zeal

“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”

Author - Stephen Moses

Stephen Moses

CEO at Zenplans

“First class team - they challenged our way of thinking and brought our vision to life in a beautifully simple way. Any company would be lucky to work alongside these guys!”

Author - Sam Murphy

Sam Murphy

CEO at WeFix

"The team at Pony where fantastic all the way from start to finish. They shared a well structured plan with us at the beginning of the project and explained when they'd need our input. Not to mention the quality of work was excellent. We will be working with the team again in the near future I'm sure!"

Author - Jack Parsons

Jack Parsons

CEO at The Youth Group

“Pony really understood what we were trying to achieve and was very flexible and responsive. They challenged our thinking and took some smart risk in the design which turned out to be great. I would highly recommend them and it's great that we can say they have added value in helping us improve the odds for young people.”

Author - Jenny Sidorova

Jenny Sidorova

Head of Marketing at DX

Having worked with agencies my entire marketing career, I definitely think I'm a good judge of agency talent and you guys are the best I've worked with in Europe, no doubt. Keep it up."

Author - Steve Bilotto

Steve Bilotto

Co-founder at AirportCars

“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”

Author - Joao Vieira

Joao Vieira

CEO at Carriyo

"Pony designed our brand identity and our website flawlessly. A great creative team delivering the work on time and with great quality!"

Author - Stephanie Eltz

Stephanie Eltz

CEO at Doctify

"An outstanding team - not only very creative but also very professional. Can highly recommend"

Component Libraries

We create comprehensive libraries of reusable UI components, each designed to be flexible, scalable, and consistent with your brand identity.

Guidelines

We develop clear, thorough documentation that covers usage guidelines, best practices, and implementation details for all system components.

Accessibility

We integrate accessibility guidelines into the core of the design system, ensuring all digital products are inclusive and compliant with standards like WCAG.

Development Integration

We ensure seamless integration between design and development, often creating code snippets or style guides that developers can easily implement.

Trusted by 150+ clients

Quori

AI Risk Management Platform

Hyper

Engaging Fans in Web3

Oxford Heartbeat

Life-Saving Surgical Decisions

Checkstep

AI Content Moderation at Scale

Flok

Luxury Property Exchange

book a chat