Pony

UI Design: Where Brand Meets Interface

User Interface (UI) Design is the process of creating the visual elements of digital products that users interact with. It focuses on the look, feel, presentation, and interactivity of a product. UI design takes the user experience blueprint (wireframes) and brings it to life by applying your brand identity to create a visually cohesive and engaging interface. This process involves designing elements like colour schemes, typography, buttons, icons, and animations. While UX design is about the overall feel of the experience, UI design is about the specific, visual details that make that experience both aesthetically pleasing and intuitive to use.

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At Pony, our UI designers have been crafting stunning and functional interfaces for over a decade. As branding experts, we excel in UI design, leveraging our deep understanding of visual identity to create interfaces that are both beautiful and on-brand. Our team includes highly skilled illustrators and visual designers who can transform even the simplest brand identity into a captivating UI. We're recognised for delivering visually striking and highly intuitive UI solutions across various platforms, from mobile apps to complex web applications. Our UI design process typically involves creating mood boards, style guides, high-fidelity mockups, and interactive prototypes, always ensuring that the final product not only looks impressive but also enhances usability and supports the overall user experience.

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Artem Gerassimoff

Computational Mechanical Engineer at Oxford Heartbeat

"These guys are amazing! Highly professional with awesome skills and creativity! As soon as we need another UX/UI design or branding this is a place to find the best solution! A recommendation to work with!"

Rishi Kumar

Co-founder at Zeal

“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”

Stephen Moses

CEO at Zenplans

“First class team - they challenged our way of thinking and brought our vision to life in a beautifully simple way. Any company would be lucky to work alongside these guys!”

Sam Murphy

CEO at WeFix

"The team at Pony where fantastic all the way from start to finish. They shared a well structured plan with us at the beginning of the project and explained when they'd need our input. Not to mention the quality of work was excellent. We will be working with the team again in the near future I'm sure!"

Firas Fellah

COO at Creid AI

"We worked with Pony team and it was an absolutely great experience. Best combo - friendly, clinical and creative. Highly recommendable.”

Jack Parsons

CEO at The Youth Group

“Pony really understood what we were trying to achieve and was very flexible and responsive. They challenged our thinking and took some smart risk in the design which turned out to be great. I would highly recommend them and it's great that we can say they have added value in helping us improve the odds for young people.”

Jenny Sidorova

Head of Marketing at DX

Having worked with agencies my entire marketing career, I definitely think I'm a good judge of agency talent and you guys are the best I've worked with in Europe, no doubt. Keep it up."

Steve Bilotto

Co-founder at AirportCars

“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”

Ana Bugaenko

CEO at Symbiotica

"We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. The team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project"

Joao Vieira

CEO at Carriyo

"Pony designed our brand identity and our website flawlessly. A great creative team delivering the work on time and with great quality!"

Stephanie Eltz

CEO at Doctify

"An outstanding team - not only very creative but also very professional. Can highly recommend"

Visual Language

We create comprehensive visual languages that include colour palettes, typography, iconography, and other visual elements that align with your brand identity and enhance user interaction.

Micro-interactions

We design subtle animations and micro-interactions that provide visual feedback, guide users, and add a layer of polish and delight to the user interface.

Design Systems

We develop robust design systems that ensure consistency across your digital products, streamline the design process, and facilitate easier implementation and future updates.

Usability and Accessibility

Our UI designs adhere to usability best practices and accessibility standards, ensuring that your digital products are not only visually appealing but also inclusive and easy to use for all users.

Developer-Ready

We deliver meticulously organised design files, complete with clear naming conventions, properly grouped layers, and comprehensive style guides. This ensures a smooth handoff to developers, facilitating accurate and efficient implementation of the UI design.

Trusted by 150+ clients