Pony
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Seda

Objectives

Repositioning / Brand awareness

Services

Naming / Brand Identity / Website Design / Product Design (UX & UI)

SEDA is a multichain, permissionless protocol connecting real-world data to any network on-chain. Functioning like the HTTP for blockchain and Web3, it provides a critical base layer for blockchain ecosystems. With its open-source relay smart contract, SEDA enables swift and secure integration with various blockchain networks. Designed for open access, the SEDA Network facilitates the free flow of information and value across networks, all supported by a shared security framework. Originally operating as Flux, the team approached us for a complete brand overhaul, seeking a new identity to enhance their market position. The result is SEDA - a brand identity that exudes confidence and transparency. The new visual language is a strategic reflection of SEDA's core values: flexibility, openness, and the ability to adapt swiftly in the dynamic blockchain arena. Our approach balanced artistic creativity with a professional and mature aesthetic, allowing us to create a brand that resonates with both B2B and consumer audiences. The visual language, inspired by the refraction of light, represents the company's ability to bridge gaps and connect diverse ecosystems smoothly and transparently.

Objectives

Repositioning / Brand awareness

Services

Naming / Brand Identity / Website Design / Product Design (UX & UI)

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An identity that emphasises clarity and fluidity, reflecting the company’s commitment to being an adaptable and transparent partner in the Web3 domain. The product UI seamlessly integrates SEDA's expressive new identity, maintaining a clean and functional aesthetic.

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