Pony Studio UX/UI design studio in London Contact us

companies hired us

The secret to designing a strong brand is fully understanding the motivations of its target audience and translating this into desirable, outstanding and thought-provoking visuals. We go deep into the team's vision for where they see their company in a few years, but most importantly we identify what brand identity has the potential to be the visual leader in their market space.

As a team, we’re visionaries but we also like to keep things practical, so expect less of a Don Draper style approach (sorry, Don, we love you!) and more of a insights-driven process. Most markets have become saturated and branding remains the secret weapon that sets great-performing companies apart. Just like you, we understand that a solid MVP will land you the first customers, but a strong brand will supercharge your growth.

Clients backed by:

YC is an american seed accelerator for startups Techstars Logo Founders Factory is a London based seed accelerator and incubator Seedcamp Logo Public Accelerator Logo
Branding Design for Electric Vehicle startups Garage
Branding Design for fintech company Symbiotica
Branding Design for fintech company Symbiotica


4-5 weeks duration

2-3 weeks lead time

Branding Workshop, Multiple logo design concepts, Custom illustrations and patterns, Color Palette, Typography, Social Media Designs, Collateral, Brand Styleguide

Branding Design Agency in London

Designing for impact

Effective branding is connecting Strategy with Creativity. We turn the company vision into a visual identity that delivers growth.

What to expect

We kick-off with a half-day workshop. After identifying your customer personas, mission statement, brand attributes, and market dynamic, we’ll roll up our sleeves and design three mood boards, representing completely different “look & feel” styles for you to choose from. This is the base of our brand exploration journey which will culminate with a full branding pack, including a logo, colour palette, typography, illustrations, brand patterns, social media templates and any other branding assets you might need.

Branding Design for fintech company Hop
Branding Design for Flok
Logo Design for Flok

You might have seen our work on:

The latest tech and startups Print and online magazine about design and technology The biggest media for startups and tech news The best ux and ui designs

Ana Bugaenko, CEO at Symbiotica

Google review

“We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. Stef and the team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project; the project was meticulously planned out from initial workshop to final delivery, where Pony managed navigate and translate incoherent ideas into concrete designs, with ease.”

Steve Bilotto, Co-founder at AirportCars

Google review

“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”

Rishi Kumar, Co-founder at Zeal

Google review

“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”

Contact us

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