companies hired us

The secret to designing a successful brand is fully understanding the needs of its target audience, analysing the competitive landscape, identifying the gaps in the market, and translating the findings into a desirable, outstanding and thought-provoking brand personality and visual identity. We go deep into the team's vision for where they see their company in a few years, but most importantly we identify what brand identity has the potential to be the visual leader in their market space.

As a team, we’re visionaries but we also like to keep things practical, so expect less of a Don Draper style approach (sorry, Don, we love you!) and more of an insights-driven process. Most markets have become saturated and branding remains the secret weapon that sets great-performing companies apart. Sometimes your brand identity might be the only "moat" you have to protect your company. Just like you, we understand that a solid MVP will land you the first customers, but a strong brand will supercharge your growth.

Brand
Identity
Process

4-5 weeks duration

2-3 weeks lead time

Deliverables: Brand Strategy Workshop - Brand Direction - Multiple Mood Boards - Multiple Logo Design Concepts - Custom Illustrations and Iconography - Colour Palette - Typography - Social Media Designs - Brand Patterns - Brand Collateral - Brand Style Guide

Designing for impact

Effective branding is connecting Strategy with Creativity. We turn the company vision into a visual identity that delivers growth.

What to expect

We kick-off with a half-day Brand Strategy workshop. After identifying your target audience, competitive landscape, brand values and vision, and understanding your business strategy for the next few years, we’ll roll up our sleeves and work on crafting your brand strategy, including your unique brand personality and tone of voice. As part of the process, we will create a few design concepts (mood boards), reflecting your brand strategy but having very different visual styles. This is the beginning of our brand exploration journey which will culminate with a full branding pack, including a unique logo, colour palette, typography, illustrations, iconography, brand patterns, social media templates, packaging, and any other branding assets you might need.

Ana Bugaenko, CEO at Symbiotica

Google review

“We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. Stef and the team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project; the project was meticulously planned out from initial workshop to final delivery, where Pony managed navigate and translate incoherent ideas into concrete designs, with ease.”

Steve Bilotto, Co-founder at AirportCars

Google review

“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”

Rishi Kumar, Co-founder at Zeal

Google review

“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”

Book a Call

Avg response time: 52min