companies hired us
The secret to designing a strong brand is fully understanding the motivations of its target audience and translating this into desirable, outstanding and thought-provoking visuals. We go deep into the team's vision for where they see their company in a few years, but most importantly we identify what brand identity has the potential to be the visual leader in their market space.
As a team, we’re visionaries but we also like to keep things practical, so expect less of a Don Draper style approach (sorry, Don, we love you!) and more of a insights-driven process. Most markets have become saturated and branding remains the secret weapon that sets great-performing companies apart. Just like you, we understand that a solid MVP will land you the first customers, but a strong brand will supercharge your growth.
Clients backed by:
4-5 weeks duration
2-3 weeks lead time
Branding Workshop, Multiple logo design concepts, Custom illustrations and patterns, Color Palette, Typography, Social Media Designs, Collateral, Brand Styleguide
Designing for impact
We kick-off with a half-day workshop. After identifying your customer personas, mission statement, brand attributes, and market dynamic, we’ll roll up our sleeves and design three mood boards, representing completely different “look & feel” styles for you to choose from. This is the base of our brand exploration journey which will culminate with a full branding pack, including a logo, colour palette, typography, illustrations, brand patterns, social media templates and any other branding assets you might need.
You might have seen our work on:
Ana Bugaenko, CEO at Symbiotica
Google review
“We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. Stef and the team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project; the project was meticulously planned out from initial workshop to final delivery, where Pony managed navigate and translate incoherent ideas into concrete designs, with ease.”
Steve Bilotto, Co-founder at AirportCars
Google review
“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”
Rishi Kumar, Co-founder at Zeal
Google review
“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”
Avg response time: 54min