Odore
Objectives
Repositioning / Brand Awareness
Services
Brand Identity / Website Design
Odore, a customer engagement platform for consumer brands, empowers companies to reach the right customers with data-driven and multi-channel campaigns. Originating in the digital campaign and sampling space for beauty products, Odore's team was keen to expand its reach to cater to a wider range of industries. Beyond being a software provider, they wanted to be seen as a strategic partner and consultant, offering tailored solutions and expert guidance to their corporate clients.
We repositioned Odore as a supportive, knowledgeable, and creative partner, embodying a human-first approach in the often impersonal B2B landscape. Their new philosophy is simple yet profound: happy people lead to thriving businesses. Odore isn’t just a SaaS tool anymore - it’s a human partnership that brings a slightly fun vibe to serious business. Its effortless simplicity and boldness reflect the brand's values of confidence, trust, and dedication.
Objectives
Repositioning / Brand Awareness
Services
Brand Identity / Website Design
Odore's optimistic outlook and focus on simplicity and reassurance make it a trusted ally for brands seeking to enhance their customer experience. The design of the website, both UX & UI, reflects the company's transition from a conventional B2B SaaS platform into an approachable, human-centric partner.
