Pony

Visual Storytelling: The Power of Art Direction

Art direction is the visual storytelling that brings your brand to life, creating a cohesive and impactful visual language across all your brand touchpoints. It's the strategic application of design elements, imagery, and aesthetics that translates your brand strategy into a tangible, visual experience. From Nike's dynamic and empowering visuals to Apple's sleek minimalism, effective art direction creates instant brand recognition and emotional connections. It's not just about making things look good; it's about using visual elements strategically to communicate your brand's personality, values, and positioning in every image, layout, and design choice.

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At Pony, we approach art direction as a holistic process that intertwines creativity with strategic thinking. Drawing inspiration from your values, brand personality, and audience insights, we work on designing a distinctive, characterful visual identity. Our team of experienced art directors and designers collaborate to develop a comprehensive visual language that's not only aesthetically pleasing but also purposeful and aligned with your business objectives. We ensure that this visual direction is versatile enough to work across various mediums and platforms while maintaining consistency and impact.

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Firas Fellah

COO at Creid AI

"We worked with Pony team and it was an absolutely great experience. Best combo - friendly, clinical and creative. Highly recommendable.”

Jack Parsons

CEO at The Youth Group

“Pony really understood what we were trying to achieve and was very flexible and responsive. They challenged our thinking and took some smart risk in the design which turned out to be great. I would highly recommend them and it's great that we can say they have added value in helping us improve the odds for young people.”

Artem Gerassimoff

Computational Mechanical Engineer at Oxford Heartbeat

"These guys are amazing! Highly professional with awesome skills and creativity! As soon as we need another UX/UI design or branding this is a place to find the best solution! A recommendation to work with!"

Jenny Sidorova

Head of Marketing at DX

Having worked with agencies my entire marketing career, I definitely think I'm a good judge of agency talent and you guys are the best I've worked with in Europe, no doubt. Keep it up."

Steve Bilotto

Co-founder at AirportCars

“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”

Rishi Kumar

Co-founder at Zeal

“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”

Ana Bugaenko

CEO at Symbiotica

"We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. The team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project"

Sam Murphy

CEO at WeFix

"The team at Pony where fantastic all the way from start to finish. They shared a well structured plan with us at the beginning of the project and explained when they'd need our input. Not to mention the quality of work was excellent. We will be working with the team again in the near future I'm sure!"

Joao Vieira

CEO at Carriyo

"Pony designed our brand identity and our website flawlessly. A great creative team delivering the work on time and with great quality!"

Stephen Moses

CEO at Zenplans

“First class team - they challenged our way of thinking and brought our vision to life in a beautifully simple way. Any company would be lucky to work alongside these guys!”

Stephanie Eltz

CEO at Doctify

"An outstanding team - not only very creative but also very professional. Can highly recommend"

Visual Identity System

We create a comprehensive system of visual elements including colors, typography, and graphic styles. This flexible yet cohesive framework ensures consistency across all brand expressions.

Mood and Atmosphere

We define the overall mood your brand's visuals should evoke, guiding all visual decisions to create a strong, consistent brand experience.

Composition and Layout Principles

We establish principles for arranging visual elements, considering hierarchy and balance to ensure aesthetically pleasing and effective communication.