Galleon

Galleon is a crypto-native development studio specialising in DeFi products. As a Set Protocol asset management DAO, Galleon focuses on creating and managing decentralised finance products that offer novel investment opportunities. Their approach is straightforward: provide a platform for crypto investments and participation in an innovative DeFi ecosystem. Galleon's mission includes monetising participation, rewarding members for their contributions, and supporting a community-led governance structure, all while offering direct ownership of assets and eliminating traditional investment intermediaries.

Our vision for Galleon's new branding was to uniquely blend the allure of 17th-century exploration with modern blockchain technology. The identity is characterised by a mix of old-world charm and opulence, distinguishing Galleon in the digital finance world. This identity is expressed through a distinctive illustration style that utilises watercolour effect and vintage, hand-drawn techniques, forming a unique style that provides an intriguing contrast to its modern product offerings. Galleon presents itself as the crypto commander, leading users on an investment journey that marries historical richness with blockchain technology. The brand personality is ambitious, fun, and adventurous, echoing the spirit of the Golden Age of exploration.