Pony

Crafting an Iconic Logo

You company’s logo is the most important visual element of your brand identity. Consider the golden arches of McDonald's, instantly recognisable worldwide, the simple yet elegant bitten apple of Apple Inc, or the playful, colourful logo mark of Slack. These logos have become synonymous with their brands, evoking a wealth of associations and emotions in a single glance. The most effective logos strike a delicate balance between simplicity and meaning, using shape, colour, and typography to create a lasting impression that communicated the brand personality and brand values.

At Pony, we approach logo design with a blend of creativity and strategy, diving deep into your brand's core to create a visual representation that truly captures your unique identity. Our team has experience working with diverse industries, from tech startups to established tech brands, and we pride ourselves on delivering logos that not only look stunning but also drive brand recognition and loyalty.

Start a project
Author - Firas Fellah

Firas Fellah

COO at Creid AI

"We worked with Pony team and it was an absolutely great experience. Best combo - friendly, clinical and creative. Highly recommendable.”

Author - Jack Parsons

Jack Parsons

CEO at The Youth Group

“Pony really understood what we were trying to achieve and was very flexible and responsive. They challenged our thinking and took some smart risk in the design which turned out to be great. I would highly recommend them and it's great that we can say they have added value in helping us improve the odds for young people.”

Author - Artem Gerassimoff

Artem Gerassimoff

Computational Mechanical Engineer at Oxford Heartbeat

"These guys are amazing! Highly professional with awesome skills and creativity! As soon as we need another UX/UI design or branding this is a place to find the best solution! A recommendation to work with!"

Author - Jenny Sidorova

Jenny Sidorova

Head of Marketing at DX

Having worked with agencies my entire marketing career, I definitely think I'm a good judge of agency talent and you guys are the best I've worked with in Europe, no doubt. Keep it up."

Author - Steve Bilotto

Steve Bilotto

Co-founder at AirportCars

“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”

Author - Rishi Kumar

Rishi Kumar

Co-founder at Zeal

“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”

Author - Ana Bugaenko

Ana Bugaenko

CEO at Symbiotica

"We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. The team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project"

Author - Sam Murphy

Sam Murphy

CEO at WeFix

"The team at Pony where fantastic all the way from start to finish. They shared a well structured plan with us at the beginning of the project and explained when they'd need our input. Not to mention the quality of work was excellent. We will be working with the team again in the near future I'm sure!"

Author - Joao Vieira

Joao Vieira

CEO at Carriyo

"Pony designed our brand identity and our website flawlessly. A great creative team delivering the work on time and with great quality!"

Author - Stephen Moses

Stephen Moses

CEO at Zenplans

“First class team - they challenged our way of thinking and brought our vision to life in a beautifully simple way. Any company would be lucky to work alongside these guys!”

Author - Stephanie Eltz

Stephanie Eltz

CEO at Doctify

"An outstanding team - not only very creative but also very professional. Can highly recommend"

Purposeful Simplicity

A simple logo distills your brand to its essence, using clean lines and minimal elements to create a design that is instantly recognisable. Think Nike's swoosh – a single curve that embodies motion, victory, and empowerment.

Distinctive Shape

Whether through a clever use of negative space, an unexpected shape, or a striking colour palette, your logo should imprint itself on the viewer’s subconscious, ensuring your brand stays top of mind.

Scalability

Ensure your logo looks great at any size, from a tiny favicon to a large storefront sign. A scalable logo maintains its impact and legibility across all applications.

Timelessness

While trends can be tempting, aim for a logo design that will stand the test of time. A timeless logo avoids the need for frequent redesigns and helps build long-term brand recognition.

Meaningful Symbolism

Every element, from shapes to negative space, should serve a purpose. Hidden symbolism, like the arrow in FedEx or the bear in Toblerone, adds depth and intrigue. This subtle storytelling creates a logo that's not just seen, but discovered.

Trusted by 150+ clients

Video Cover Image

Seda

A Foundation for Data in Web3

Video Cover Image

Districts

Earth's Digital Twin

Alma

The Creative Investor

Video Cover Image

Elixir

Market Making Reimagined

Oxford Heartbeat

Life-Saving Surgical Decisions

book a chat