COO at Creid AI
"We worked with Pony team and it was an absolutely great experience. Best combo - friendly, clinical and creative. Highly recommendable.”
CEO at The Youth Group
“Pony really understood what we were trying to achieve and was very flexible and responsive. They challenged our thinking and took some smart risk in the design which turned out to be great. I would highly recommend them and it's great that we can say they have added value in helping us improve the odds for young people.”
Computational Mechanical Engineer at Oxford Heartbeat
"These guys are amazing! Highly professional with awesome skills and creativity! As soon as we need another UX/UI design or branding this is a place to find the best solution! A recommendation to work with!"
Head of Marketing at DX
Having worked with agencies my entire marketing career, I definitely think I'm a good judge of agency talent and you guys are the best I've worked with in Europe, no doubt. Keep it up."
Co-founder at AirportCars
“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”
Co-founder at Zeal
“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”
CEO at Symbiotica
"We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. The team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project"
CEO at WeFix
"The team at Pony where fantastic all the way from start to finish. They shared a well structured plan with us at the beginning of the project and explained when they'd need our input. Not to mention the quality of work was excellent. We will be working with the team again in the near future I'm sure!"
CEO at Carriyo
"Pony designed our brand identity and our website flawlessly. A great creative team delivering the work on time and with great quality!"
CEO at Zenplans
“First class team - they challenged our way of thinking and brought our vision to life in a beautifully simple way. Any company would be lucky to work alongside these guys!”
CEO at Doctify
"An outstanding team - not only very creative but also very professional. Can highly recommend"
A simple logo distills your brand to its essence, using clean lines and minimal elements to create a design that is instantly recognisable. Think Nike's swoosh – a single curve that embodies motion, victory, and empowerment.
Whether through a clever use of negative space, an unexpected shape, or a striking colour palette, your logo should imprint itself on the viewer’s subconscious, ensuring your brand stays top of mind.
Ensure your logo looks great at any size, from a tiny favicon to a large storefront sign. A scalable logo maintains its impact and legibility across all applications.
While trends can be tempting, aim for a logo design that will stand the test of time. A timeless logo avoids the need for frequent redesigns and helps build long-term brand recognition.
Every element, from shapes to negative space, should serve a purpose. Hidden symbolism, like the arrow in FedEx or the bear in Toblerone, adds depth and intrigue. This subtle storytelling creates a logo that's not just seen, but discovered.
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