Pony

Iconography: Visual Storytelling in Its Simplest Form

Iconography is the art of communicating complex ideas through simple, visually appealing symbols. Well-designed icons play a crucial role in enhancing user experience, improving navigation, and reinforcing brand identity. From app interfaces to website designs, icons serve as visual shorthand, instantly conveying meaning and guiding users through their digital journey.

At Pony, we understand the power of iconography in creating cohesive and intuitive digital experiences. Our team loves crafting custom icon sets that are not only visually striking but also perfectly aligned with our clients' brand identities. Whether it's a minimalist line-style set for a sleek tech interface or a playful, colourful collection for a lifestyle brand in 3D, we tailor our approach to match each project's unique requirements.

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Author - Ana Bugaenko

Ana Bugaenko

CEO at Symbiotica

"We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. The team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project"

Author - Sam Murphy

Sam Murphy

CEO at WeFix

"The team at Pony where fantastic all the way from start to finish. They shared a well structured plan with us at the beginning of the project and explained when they'd need our input. Not to mention the quality of work was excellent. We will be working with the team again in the near future I'm sure!"

Author - Joao Vieira

Joao Vieira

CEO at Carriyo

"Pony designed our brand identity and our website flawlessly. A great creative team delivering the work on time and with great quality!"

Author - Firas Fellah

Firas Fellah

COO at Creid AI

"We worked with Pony team and it was an absolutely great experience. Best combo - friendly, clinical and creative. Highly recommendable.”

Author - Jack Parsons

Jack Parsons

CEO at The Youth Group

“Pony really understood what we were trying to achieve and was very flexible and responsive. They challenged our thinking and took some smart risk in the design which turned out to be great. I would highly recommend them and it's great that we can say they have added value in helping us improve the odds for young people.”

Author - Stephanie Eltz

Stephanie Eltz

CEO at Doctify

"An outstanding team - not only very creative but also very professional. Can highly recommend"

Author - Jenny Sidorova

Jenny Sidorova

Head of Marketing at DX

Having worked with agencies my entire marketing career, I definitely think I'm a good judge of agency talent and you guys are the best I've worked with in Europe, no doubt. Keep it up."

Author - Stephen Moses

Stephen Moses

CEO at Zenplans

“First class team - they challenged our way of thinking and brought our vision to life in a beautifully simple way. Any company would be lucky to work alongside these guys!”

Author - Artem Gerassimoff

Artem Gerassimoff

Computational Mechanical Engineer at Oxford Heartbeat

"These guys are amazing! Highly professional with awesome skills and creativity! As soon as we need another UX/UI design or branding this is a place to find the best solution! A recommendation to work with!"

Author - Steve Bilotto

Steve Bilotto

Co-founder at AirportCars

“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”

Author - Rishi Kumar

Rishi Kumar

Co-founder at Zeal

“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”

Scalability

Our icons are crafted to be legible and impactful at various sizes, from small mobile screens to large displays.

Meaningful Simplicity

We distill complex concepts into simple, recognizable forms without losing essential meaning.

Brand Alignment

Each icon set is custom-designed to reflect and reinforce your brand's visual language and personality.

Accessibility

We create icons with clarity and contrast in mind, ensuring they're easily understood by all users.

Trusted by 150+ clients

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