Objectives
Market Positioning / Brand Awareness
Services
Branding / Website Design
Advai offers a suite of tools for testing, evaluating, and ensuring trust in AI systems. Utilising groundbreaking research, Advai's platform provides a stress test, assurance, and validation for AI models, pinpointing issues and enabling the creation of superior AI solutions. By identifying where and why AI systems may fail, Advai empowers businesses to deploy robust, fair, and responsible AI products.
Advai's brand story is all about embracing the "Glitch", turning technical glitches into a positive narrative. The branding conveys the essence of Advai's product capabilities – finding and fixing glitches in AI to enhance overall AI product quality. Unlike competitors who often focus on fraud and negative aspects, Advai adopts a positive, fresh perspective. Their approach to AI is innovative, smart, and focused on turning errors into opportunities for improvement. The glitch effect is not just a design element - it's a representation of their mission to push the boundaries of AI, ensuring robustness and trustworthiness in systems.
Objectives
Market Positioning / Brand Awareness
Services
Branding / Website Design
Transforming errors into strengths: Advai's branding focuses on uncovering AI flaws to build better, more reliable systems. The 'Glitch' element is subtly integrated across typography, photos, and UI elements, striking the right balance without being overpowering.