Dusk
Objectives
Market Repositioning / Brand Awareness
Services
Branding / Website Design
Dusk is a revolutionary Layer 1 blockchain protocol, offering privacy-preserving smart contracts that meet business compliance needs. Powered by a novel Proof-of-Stake consensus mechanism, Dusk enables efficient and compliant financial transactions, aiming to transform the traditional financial landscape. Their goal is to democratise financial services, enabling organisations of all sizes to manage digital assets securely and privately, while adhering to current industry standards.
Dusk's brand identity revolves around its name, with a brief to make it minimal, yet memorable and striking. Inspired by the persona of a Genius Leader, known for exceptional intelligence, confidence, and accountability, we reimagined Dusk as an unapologetic visionary, fearless in its pursuit of innovation and betterment. The visuals adopt a 2D aesthetic with both straight and curved lines, reflecting the precision and high-tech nature of Dusk's platform. This unique approach creates a gradient illusion within a monochromatic palette, mirroring the platform's intelligence and minimalistic confidence.
Objectives
Market Repositioning / Brand Awareness
Services
Branding / Website Design
The ethos, 'What's the point of existence if you don't change the world for the better,' drives Dusk's continual push for high standards and inspiration for excellence. The interplay of light and dark elements symbolises transparency and privacy, while also evoking mathematical precision and networking.
