Pony

Conversion Optimisation: Turning Visitors into Customers

Conversion Optimisation is the systematic process of increasing the percentage of website visitors who take a desired action - be it making a purchase, signing up for a service, or engaging with your content. It's about understanding user behaviour, identifying barriers to conversion, and implementing data-driven improvements to your digital platforms.

With over 15 years of experience in UX design, we combine creative problem-solving with rigorous data analysis to identify opportunities for improvement and implement effective solutions. Our approach is iterative and evidence-based, ensuring that every change we make contributes positively to your bottom line.

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Author - Aisling Byrne

Aisling Byrne

CEO at Nuw

“Loved working with Stef and the team. Always clear, professional and helpful throughout the project. Looking forward to working with Pony again in the future.”

Author - Stephen Moses

Stephen Moses

CEO at Zenplans

“First class team - they challenged our way of thinking and brought our vision to life in a beautifully simple way. Any company would be lucky to work alongside these guys!”

Author - Steve Bilotto

Steve Bilotto

Co-founder at AirportCars

“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”

Author - Jack Parsons

Jack Parsons

CEO at The Youth Group

“Pony really understood what we were trying to achieve and was very flexible and responsive. They challenged our thinking and took some smart risk in the design which turned out to be great. I would highly recommend them and it's great that we can say they have added value in helping us improve the odds for young people.”

Author - Frederick Reinertm

Frederick Reinertm

Co-founder at Sienna Charles

“Stef and his team are outstanding, forward-thinking individuals who deliver results. Very happy with the service we received from Pony.”

Author - Ana Bugaenko

Ana Bugaenko

CEO at Symbiotica

"We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. The team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project"

Author - Artem Gerassimoff

Artem Gerassimoff

Computational Mechanical Engineer at Oxford Heartbeat

"These guys are amazing! Highly professional with awesome skills and creativity! As soon as we need another UX/UI design or branding this is a place to find the best solution! A recommendation to work with!"

Author - Rishi Kumar

Rishi Kumar

Co-founder at Zeal

“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”

Author - Sam Murphy

Sam Murphy

CEO at WeFix

"The team at Pony where fantastic all the way from start to finish. They shared a well structured plan with us at the beginning of the project and explained when they'd need our input. Not to mention the quality of work was excellent. We will be working with the team again in the near future I'm sure!"

Author - Joao Vieira

Joao Vieira

CEO at Carriyo

"Pony designed our brand identity and our website flawlessly. A great creative team delivering the work on time and with great quality!"

Author - Stephanie Eltz

Stephanie Eltz

CEO at Doctify

"An outstanding team - not only very creative but also very professional. Can highly recommend"

Data-Driven Analysis

Utilising advanced analytics tools to gather and interpret user data, identifying key drop-off points and areas for improvement in your conversion funnel.

Multivariate Testing

Systematic design and implementation of tests to compare different versions of your website or app, determining which elements drive the best conversion rates.

UX Audits

Thorough UX audits conducted to identify usability issues that may be hindering conversions, ensuring a smooth and intuitive user journey.

Personalisation

Development of targeted content and experiences based on user behaviour and preferences, increasing relevance and encouraging conversions.

Continuous Improvement

An ongoing process of monitoring performance, testing new ideas, and refining approaches to drive sustained improvements in your conversion rates.

Trusted by 150+ clients

Lab5

Salesforce UX Experts

Flok

Luxury Property Exchange

Hyper

Engaging Fans in Web3

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The Digital Estate Planning Platform

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AI Risk Management Platform

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