Pony

The Power of a Strong Brand Name

Crafting your brand magic starts by aligning your name with your company's distinct personality and values. Take Whole Foods, for example - the name instantly conveys the brand's focus on natural, nutritious products. Or consider the brief, snappy sound of PayPal, which makes digital payments seem simple and convenient. The most memorable brands often use creative techniques like metaphors (Nike), invented words (Google), or pleasing sounds (Häagen-Dazs) to forge a lasting connection. By considering factors like easy pronunciation, positive associations, and the "phonological loop" that helps cement names in our memory, you can develop a brand name with serious staying power.

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When working on your brand name, our team goes through a series of exercises and research, including cross-cultural meaning analysis, multi-language usability, extensive domain name research, and copyright infringement checks.

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Firas Fellah

COO at Creid AI

"We worked with Pony team and it was an absolutely great experience. Best combo - friendly, clinical and creative. Highly recommendable.”

Jack Parsons

CEO at The Youth Group

“Pony really understood what we were trying to achieve and was very flexible and responsive. They challenged our thinking and took some smart risk in the design which turned out to be great. I would highly recommend them and it's great that we can say they have added value in helping us improve the odds for young people.”

Artem Gerassimoff

Computational Mechanical Engineer at Oxford Heartbeat

"These guys are amazing! Highly professional with awesome skills and creativity! As soon as we need another UX/UI design or branding this is a place to find the best solution! A recommendation to work with!"

Jenny Sidorova

Head of Marketing at DX

Having worked with agencies my entire marketing career, I definitely think I'm a good judge of agency talent and you guys are the best I've worked with in Europe, no doubt. Keep it up."

Steve Bilotto

Co-founder at AirportCars

“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”

Rishi Kumar

Co-founder at Zeal

“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”

Ana Bugaenko

CEO at Symbiotica

"We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. The team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project"

Stephanie Eltz

CEO at Doctify

"An outstanding team - not only very creative but also very professional. Can highly recommend"

Sam Murphy

CEO at WeFix

"The team at Pony where fantastic all the way from start to finish. They shared a well structured plan with us at the beginning of the project and explained when they'd need our input. Not to mention the quality of work was excellent. We will be working with the team again in the near future I'm sure!"

Joao Vieira

CEO at Carriyo

"Pony designed our brand identity and our website flawlessly. A great creative team delivering the work on time and with great quality!"

Brand Personality

Your brand name should reflect your company's personality and values. This helps create an emotional connection with your audience and makes your brand more memorable.

Easy Pronunciation

Choose a name that is simple to pronounce and spell. This ensures that your brand is easily remembered and shared, minimizing the risk of mispronunciation or misspelling.

Positive Associations

Select a name that evokes positive visual and sound associations. This can enhance brand recognition and loyalty by making your name more memorable and appealing.

Cultural Connotations

Ensure your brand name does not have negative meanings in any language or culture. Conduct thorough research to avoid offensive or inappropriate connotations.

Availability Check

Verify that your brand name is not already in use or trademarked. This includes checking domain name availability to ensure you can establish a strong online presence.

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