Pony

Joyn

Objectives

Market Repositioning / Brand Awareness

Deliverables

Branding / Naming

Joyn is a platform that empowers creators and web3 professionals to collaborate on groundbreaking art projects. Central to Joyn's service is the facilitation of seamless connections between creators, communities, and brands. Through a variety of initiatives like artwork commissions, remix contests, and open curations, Joyn simplifies the process of collaboration in the web3 space. The platform's core mission is to make opportunities accessible, transforming how creative collaborations are formed and executed in the web3 ecosystem.

Crafted by our team, the name 'Joyn' is a blend of 'join' and 'joy', perfectly capturing the brand's ethos of collaborative empowerment and euphoric creativity. The brand's visual direction, described as 'A Trip to Heaven', combines colourful, innovative, and angelic elements with a mature and badass attitude. This distinct style is vividly expressed through vibrant, flat illustrations that feature playful objects and saturated colours. Joyn's personality is magical and full of optimism, creating a universe where creativity and opportunity are limitless. The brand boldly challenges the norms of web3, producing extraordinary, rule-defying projects. Joyn helps you become a more daring, boundary-pushing creator.

Objectives

Market Repositioning / Brand Awareness

Deliverables

Branding / Naming

Video Cover Image

A community where the extraordinary becomes the norm, Joyn redefines creative collaboration in the web3 space. Here, innovation and shared joy drive every project, with empowerment and opportunity at the forefront of artistic ventures.

Video Cover Image

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