Objectives
Market Repositioning / Brand Awareness
Deliverables
Branding / Website Design
Based in California, Lab5 is a boutique consultancy specialising in Salesforce CRM development, implementation, and support. With a wide-ranging expertise that extends to integrations, custom mobile app development, and development operations strategy, Lab5 is successfully optmises CRM operations for companies worldwide. Their streamlined five-step approach prioritises clarity and simplicity.
Lab5 emerged from this transformation as a dynamic, creative force in the world of CRM consulting. Their brand boldly declares their commitment to innovation, setting them apart from the competition and appealing to a younger, tech-savvy audience, primarily startups. They aimed to break the mould of traditional consultancy firms by embracing a brand identity that exuded youth, creativity, and an affinity for the unconventional. It's not just about being efficient - it's about being innovative and approachable, a refreshing departure from the corporate norm.
Objectives
Market Repositioning / Brand Awareness
Deliverables
Branding / Website Design
The website served dual purposes: igniting excitement in potential partners and simplifying the consultation process. Motion graphics and micro-interactions breathed life into the brand without compromising the simplicity of the user experience.