Pony
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Lab5

Objectives

Market Repositioning / Brand Awareness

Deliverables

Branding / Website Design

Based in California, Lab5 is a boutique consultancy specialising in Salesforce CRM development, implementation, and support. With a wide-ranging expertise that extends to integrations, custom mobile app development, and development operations strategy, Lab5 is successfully optmises CRM operations for companies worldwide. Their streamlined five-step approach prioritises clarity and simplicity.

Lab5 emerged from this transformation as a dynamic, creative force in the world of CRM consulting. Their brand boldly declares their commitment to innovation, setting them apart from the competition and appealing to a younger, tech-savvy audience, primarily startups. They aimed to break the mould of traditional consultancy firms by embracing a brand identity that exuded youth, creativity, and an affinity for the unconventional. It's not just about being efficient - it's about being innovative and approachable, a refreshing departure from the corporate norm. his unique positioning not only elevates client experiences but also fosters deeper partnerships, as clients see Lab5 as an agile, collaborative partner invested in their long-term success. With every project, Lab5 reinforces its core values: agility, adaptability, and a relentless drive to redefine CRM consulting for the modern business landscape.

Objectives

Market Repositioning / Brand Awareness

Deliverables

Branding / Website Design

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The website served dual purposes: igniting excitement in potential partners and simplifying the consultation process. Motion graphics and micro-interactions breathed life into the brand without compromising the simplicity of the user experience.

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