Pony
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Quori

Objectives

Product Design UX & UI / Market Repositioning / Brand Awareness

Deliverables

Branding / Website Design / Product Design / UX & UI

Quori is an innovative artificial intelligence and risk management platform that utilises predictive analytics to identify high-risk areas, forecasting potential threats at least 24 hours in advance. Boasting a team of seasoned security industry experts with over five decades of collective experience in risk management, human rights, intelligence, and complex data analytics, Quori™ is on a mission to revolutionise risk management practices across organisations.

Despite its status as a market leader, the company's visual identity did not reflect the sophistication and technological advancement of its AI-driven risk management platform. Our task was to overhaul their branding and design an intuitive, user-friendly platform, all while veering away from the traditional security aesthetics. Our goal was clear: transform Quori™ from a conventional security firm into a cutting-edge AI-driven risk management partner, projecting an innovative, technology-driven image within the industry. The new identity exudes tranquillity, stability, and trustworthiness while maintaining a sense of sophistication and creativity - qualities that truly distinguish Quori™ in its client service approach.

Objectives

Product Design UX & UI / Market Repositioning / Brand Awareness

Deliverables

Branding / Website Design / Product Design / UX & UI

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The rebranding effort aimed to position Quori™ as a hub of innovation and technological advancement in risk management, attracting a diverse global community. Our design embodies tranquillity, trust, and sophistication, setting a new industry standard.

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