Objectives
Market Repositioning / Brand Awareness
Deliverables
Branding / Website Design
Cobrowse offers leading collaborative browsing solutions for businesses globally, focusing on web and mobile applications to improve customer experiences. Their platform, Cobrowse.io (http://Cobrowse.io), is known for its rich features, flexibility, and integration with various CRM systems. Cobrowse aims to be the top cobrowsing solution worldwide, continually advancing its technology to provide clients with the best and most adaptable cobrowsing tools, ensuring reliable and efficient customer support for companies of all sizes.
Our branding approach for Cobrowse, themed 'Your Guide', embodies a minimalistic, professional, and clean aesthetic, signifying the brand's role as a discreet yet effective partner in customer service. Cobrowse's personality is that of a supportive, knowledgeable, and competent ally, known for its positive outlook and upbeat mood. Quietly confident and unpretentious, Cobrowse exemplifies technical competence, approachability, and a talent for bringing people closer together. Their brand values of simplicity, supportiveness, and accessibility are reflected in their visual direction - so minimal and light, it’s like a guiding hand, subtly enhancing the customer experience.
Objectives
Market Repositioning / Brand Awareness
Deliverables
Branding / Website Design
Cobrowse's minimalistic design mirrors its approach - guiding without overwhelming, ensuring a seamless user experience. Its interface prioritises simplicity and efficiency, facilitating intuitive navigation and interaction to ensure a seamless user journey from start to finish.