Elixir
Objectives
Market Positioning / Brand Awareness
Services
Branding / Website Design
Elixir is a groundbreaking decentralised, algorithmic market maker for centralised exchange pairs. It provides unparalleled transparency in liquidity provisioning, transforming how token projects worldwide manage their trading pairs. By enabling cost savings of over 99% and rewarding community members with profits traditionally captured by market-making firms, Elixir democratises trading firm profits, turning them into communal benefits.
The 'Liquid Landscape' theme we adopted is a metaphorical representation of the fluidity and adaptability that Elixir brings to market making. Fully leveraging the name 'Elixir,' we developed fluid-inspired visuals with a potion-like appearance, blending financial symbols with 3D styles in the brand illustrations. This unique approach positions Elixir as a forward-thinker in a corporate-dominated industry, offering a fresh perspective with its unusual personality. Elixir is an Inspiring Innovator, thinking and acting differently.
Objectives
Market Positioning / Brand Awareness
Services
Branding / Website Design
Blending Finance with Creativity: the unique illustration style merges financial symbols with 3D art, creating a distinctive visual narrative. The brand's vibrant identity is refined on a product design level, adopting a minimal and sleek approach while still retaining the essence of its original character.
