Bundlr

Bundlr, now known as Irys, is a unique web3 platform, specialising in provenance verification. It stands as the only layer that scales permanent data while enabling precise attribution of its origin. Bundlr addresses the critical need for accountability in information in an age overwhelmed by AI, where attributing the origin of data is increasingly challenging. Their platform revolutionises the way information is authenticated, paving the way for a future where trust in data is reinstated and misinformation becomes obsolete.

In branding Bundlr, our focus was on visualising the dynamic and ever-evolving world of data. The brand imagery represents the infinite scalability and composability of Bundlr through ever-changing particles, patterns, forms, and shapes, all transitioning seamlessly in a continuous journey. This visual approach embodies the essence of Bundlr as the very base of any web3 platform and dApp. The brand personality is that of a pioneer: young, bold, decisive, and resilient, reflecting their role as a leader in the digital information sphere. Bundlr is about navigating through challenges with creativity and clarity, and setting new standards in data verification.