DX
Objectives
Market Repositioning / Brand Awareness
Services
Branding / Landing Page Design
DX is a cinema operations software, catering to those who aspire to create extraordinary cinematic experiences. With 25 years of industry knowledge and a commitment to future-proof technology, DX is the go-to partner for comprehensive cinema management. From website functionality to movie calendar scheduling, from ticketing systems to concession management, DX equips cinemas with the tools to build tomorrow’s experiences and gain a competitive edge.
Our brand direction for DX, titled 'The Magic of Now,' draws inspiration from cinema’s most magical moments – those of new worlds, first encounters, and grand adventures. Each design element captures a moment of anticipation, curiosity, and excitement. What is about to happen? Characterised by intense, fluorescent colours and 3D illustrations, the new identity pays tribute to the cinematographer’s art, capturing moments that are larger than life. The futuristic visuals reflect the company's passion for the unknown and commitment to innovation, positioning DX as a brand ready to take cinema into the web3 era.
Objectives
Market Repositioning / Brand Awareness
Services
Branding / Landing Page Design
An identity that reflects DX's brand values of togetherness, collaboration, pushing the boundaries of innovation, and always aiming high. The deliberate absence of people or creatures in the artwork creates a mysterious, intriguing aura, encouraging viewers to imagine their own stories.
Having worked with agencies my entire marketing career, I definitely think I'm a good judge of agency talent and you guys are the best I've worked with in Europe, no doubt. Keep it up.
