Concordium

Concordium, launched in 2018 in Switzerland, is a fin-tech company specialising in building the first ID/KYC-ready blockchain network. Dedicated to transparency, sustainability, compliance, privacy, and safety, Concordium provides a scientifically backed, environmentally responsible Layer1 blockchain. The platform empowers users to own their data and conduct secure, low-cost transactions, leveraging the responsible use of blockchain technology.

Our challenge was to design a product that not only established trust with early adopters but also made blockchain technology accessible and understandable to a broad audience, not just to web3 experts. The project goals included ensuring easy early adoption, applying human-centred design in a highly technical field, and establishing trust and credibility from the very first interactions. Our hypotheses were tested with hundreds of users at the wireframe level before delivering the final version of the product for its launch.