Zeal

Zeal is a mental health app with a mission to make the world a less lonely place by facilitating access to mental health resources. Envisioned as a non-physical 'pick me up' place, Zeal serves as a gym and spa for the mind. The app offers meditation techniques, positive habit-building, and insights into understanding the human mind, all aimed at fostering mental wellness. Zeal’s product was crafted to fill a market gap, where most mental health apps focus on superficial solutions without in-depth mental health education. Zeal revolutionises this approach by providing access to mental health professionals and guiding users towards a transformative mental lifestyle.

Our challenge was to create a brand that appeals equally to all genders, while also breaking the stigma around mental health and its association with melancholy. The result is a visual identity symbolising “Your Always Happy Place”, featuring a unique and memorable character leading users on a journey to transform their mental wellbeing. The joyful and content colour palette, typography, and logo deliberately distance Zeal from mere entertainment or healthcare, establishing it as a source of positive energy and support.

Zeal aimed to include various mental health tools — consultations with 'listeners', a gratitude log, mood tracker, and journal — into one seamless experience. Our task was to design an intuitive user experience, integrating these functionalities without overwhelming users. The solution was an onboarding journey that subtly introduces Zeal’s features, engaging users from the outset. We also implemented several retention hooks to encourage daily return visits to the app.