Fluent
Objectives
Market repositioning / Brand Awareness
Deliverables
Branding / Website Design
In its mission to empower developers and reimagine the way blockchain applications are built, Fluent introduces the world’s first Blended Execution Network. Built as a Layer 2 on Ethereum, Fluent allows developers to seamlessly combine smart contracts written in different programming languages - like Solidity and Rust - within a single, unified environment. By supporting multiple virtual machines under one roof, Fluent unlocks a new level of flexibility, speed, and composability in decentralized app development.
We were brought in to craft a brand identity and website that reflect Fluent’s technical ambition while making the technology feel playful, expressive, and human. The challenge was to strike a balance between sophistication and accessibility - celebrating the brilliance of developers while simplifying a complex technical story. The result is a bold, vibrant identity and immersive site experience that puts builders at the center and invites them into a world where innovation flows freely.
Objectives
Market repositioning / Brand Awareness
Deliverables
Branding / Website Design
Fluent’s visual style is a bold fusion of blended gradients, abstract shapes, and playful contrast—a reflection of the platform’s ability to unify complexity into something beautifully simple. Fluid forms meet sharp edges, soft color transitions collide with striking hues, and every element moves with intention. It’s a system designed to feel dynamic and expressive, mirroring the energy of developers and the adaptability of Fluent’s blended execution technology.
"Working with the Pony team was an incredible experience. They took a deeply technical product and turned it into something expressive, exciting, and truly reflective of our vision. The rebrand not only captures the spirit of Fluent, but also speaks directly to the developers and creators we’re building for. We couldn’t be happier with the result."
