IMSERV
Objectives
Market Re-positioning / Brand Awareness / New Website Launch
Deliverables
Branding / Category Design / Website / Brand Application / Development
Challenge
IMSERV has long been one of the UK’s most trusted names in energy metering and data services, but its brand no longer reflected the direction of the business. Despite decades of expertise and reliability, the company was seen as traditional and slow-moving in a rapidly evolving, data-driven energy landscape. The challenge was to transform perceptions - from a legacy metering provider to a modern technology partner aligned with the company’s new acquisitions and future ambitions.
Objectives
Market Re-positioning / Brand Awareness / New Website Launch
Deliverables
Branding / Category Design / Website / Brand Application / Development
Strategy
Our analysis uncovered a decisive point of difference: IMServ is the only provider delivering a true end-to-end energy data solution, from installing meters in the hardest-to-reach sites to advanced half-hourly data analytics and actionable insight.
We repositioned IMServ around this truth. From infrastructure to intelligence. From hardware to insight. From service provider to strategic partner.
The new positioning defined IMServ as: The leader in energy data intelligence. From field to insight, solving the industry’s toughest challenges.
We reframed the narrative around three pillars:
• Advanced technology • Smarter, actionable data • The relentless problem-solving capability of an exceptional team
The brand reflects both engineering grit and digital precision, capturing IMServ’s ability to solve complex, high-risk, high-friction challenges that others cannot handle, and make them straightforward.
Identity
The new brand reframes IMSERV from an infrastructure operator to an energy intelligence leader. No longer defined by meters on walls, IMSERV is positioned at the centre of motion, where energy data is captured, decoded, and transformed into direction.
The wave becomes the organising idea, a symbol of constant movement, volatility, and layered complexity, and of IMServ’s ability to navigate it. The shift delivers: • Clear differentiation in a crowded metering market • Stronger alignment with acquisitions and future growth • A modern, digital-first identity expressing confidence and capability • A compelling narrative and visual identity that leaves a lasting impression in customers’ minds
IMSERV now stands as the trusted data partner powering the UK’s energy transition.
Application
The repositioning was activated across:
• Brand strategy and architecture, rationalising sub-brands into a coherent, scalable system • A defined brand personality and tone of voice aligned with the new positioning • A unified visual identity across all sub-brands, products and touchpoints • A conversion-led website encompassing UX, UI, content strategy and development • Marketing collateral and launch assets, including campaign films and internal communications
