Pony

Mesha

Objectives

Market Positioning / Brand Awareness

Services

Branding / Website design

Mesha began with a novel concept in Web 3 - enabling groups of friends or like-minded investors to co-own NFTs and other digital assets. Positioned as a platform for everyone interested in NFT and crypto investments, Mesha champions the belief that investing should be accessible to all. Their mission is to build a powerful, user-friendly infrastructure for fair and transparent group investing, making the world of digital assets more inclusive.

Reflecting the team's energy and vibe, we embraced an ethos of energy, joy, and optimism in crafting Mesha's identity. It's designed to empower people to dream big and feel part of a larger, opportunity-rich community. It embodies the power of togetherness, creating an inviting atmosphere where everyone feels welcome and valued. For the visual assets, we drew inspiration from the concept of the 'Infinite Loop' – representing never-ending and evolving connections, much like a network of friends and contacts united together. The design is minimalistic and mature, with a striking accent colour adding excitement and character.

Objectives

Market Positioning / Brand Awareness

Services

Branding / Website design

Video Cover Image

Mesha's brand personality: strong, bold, reliable, and unbreakable, embodying the principle that we are stronger together. The refreshed identity merges a joyful experience with direct communication, simplifying the complex world of NFT and crypto investments to make it accessible for everyone.

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