Pony
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Moneda

Objectives

New Product Launch / Market Positioning / Brand Awareness

Deliverables

Branding / Website Design / Product Design / UX & UI

Moneda is redefining what modern money can be. Rooted in a name that literally means currency, Moneda draws on the centuries-old symbolism of coins, value, and sovereignty - but reimagined through today’s most advanced financial technologies. By merging the clarity and permanence of the old world with the speed, intelligence, and self-custodial power of stablecoin technology, Moneda introduces a new category altogether: Neo Finance. It’s finance rebuilt for a generation that expects control, borderless access, and intelligent guidance as a default, not a luxury.

Our mission was to shape this transformation into a brand and product experience that feels as strong and timeless as its heritage, yet unmistakably modern. We crafted a visual and verbal identity that blends classical cues with contemporary edge, delivering a sense of power without intimidation, innovation without obscurity. Across the website, product UX, and full design system, we made Neo Finance feel tangible, trustworthy, and beautifully simple.

The result is a unified brand ecosystem where tradition and technology reinforce one another, creating an experience that feels sovereign, intelligent, and unmistakably new. Moneda isn’t just upgrading finance - it’s rewriting the emotional and visual language of money for the next era.

Objectives

New Product Launch / Market Positioning / Brand Awareness

Deliverables

Branding / Website Design / Product Design / UX & UI

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We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony We love Pony

Federico Kunze Küllmer

Founder at Moneda

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