Radius
Objectives
Market repositioning / Brand Awareness
Deliverables
Branding / Website Design
Radius exists to power the economic engine of rollups - helping them unlock and capture value that’s often left in the shadows. By enabling rollups to generate revenue, grow their ecosystems, and build stronger economic foundations, Radius plays a quietly powerful role in the broader Ethereum landscape. Its mission is rooted in support, not spectacle: acting as a guiding light that illuminates opportunity while letting the rollups themselves take centre stage.
We were brought in to reimagine the Radius brand and website in a way that reflects this role - confident yet understated, technically advanced yet visually calm. The challenge was to build a brand that felt intelligent, trustworthy, and mature, without shouting for attention. Using a refined colour palette of natural greens and blues, subtle glow effects, and a minimalist visual language, we created an identity system and digital experience that supports and uplifts - never overshadows. The result is a brand that mirrors Radius’s function in the ecosystem: steady, supportive, and built for long-term growth.
Objectives
Market repositioning / Brand Awareness
Deliverables
Branding / Website Design
The visual style of Radius is minimal and monochrome at its core, with subtle gradients of green and blue used sparingly to signal growth, trust, and stability. Inspired by the guiding light principle, soft glow effects and elegant contrasts bring depth without distraction.
"Working with Pony was an incredible experience. It was collaborative and intuitive, with constant iteration that made the process feel alive. They understood what Radius is about and brought our personality and mission to life in a way that feels bold, clean, and aligned with who we are. The rebrand has leveled up how we show up in the ecosystem to a whole new level."
