Radius

Radius exists to power the economic engine of rollups - helping them unlock and capture value that’s often left in the shadows. By enabling rollups to generate revenue, grow their ecosystems, and build stronger economic foundations, Radius plays a quietly powerful role in the broader Ethereum landscape. Its mission is rooted in support, not spectacle: acting as a guiding light that illuminates opportunity while letting the rollups themselves take centre stage.

We were brought in to reimagine the Radius brand and website in a way that reflects this role - confident yet understated, technically advanced yet visually calm. The challenge was to build a brand that felt intelligent, trustworthy, and mature, without shouting for attention. Using a refined colour palette of natural greens and blues, subtle glow effects, and a minimalist visual language, we created an identity system and digital experience that supports and uplifts - never overshadows. The result is a brand that mirrors Radius’s function in the ecosystem: steady, supportive, and built for long-term growth.