Smey
Objectives
Market repositioning / Brand Awareness
Deliverables
Branding / Website Design
SMEY is rethinking what’s possible with biotechnology - using AI and a proprietary Neobank of 1,000 yeasts to unlock next-generation oils for food, cosmetics, and pharma. As a science-driven venture, SMEY operates at the intersection of deep tech and commercial scalability, bringing high-performance, sustainable bio-ingredients to market faster and smarter.
We were brought in to create a brand and digital presence that could articulate SMEY’s cutting-edge science while positioning it as a credible, future-ready business partner. The identity needed to balance complexity with clarity - appealing to investors, collaborators, and scientific talent alike. As a growing biotech company, it also had to be modular and scalable, able to support new use cases, audiences, and applications over time.
The result is a clear, unique, elevated platform that communicates SMEY’s ambition - to lead a more intelligent, sustainable era of biotechnology.
Objectives
Market repositioning / Brand Awareness
Deliverables
Branding / Website Design
The visual style draws directly from the microscopic world of biotech - with 3D-rendered cells and molecular forms bringing depth and tactility to the brand. A calming palette of beiges grounds the identity in clarity and precision, while a bold “pumpkin” orange injects energy and disruptiveness, signalling SMEY’s role as an innovator in the field.
"Working with Pony is a fantastic experience. You managed to dive into the world of biotech and capture its essence in a remarkably short time and more importantly, you helped us make it clear, accessible and inspiring for our audience. That’s no small feat. What impressed us most was your ability to balance clarity and concept: the entire website is cohesive, elegant, and purposeful; and truly reflects our values and ambition. You didn’t just follow a brief; you understood the spirit behind it."
