Pony Studio UX/UI design studio in London

TYG Β· brand identity and web design

Brand Illustration Brand Illustration

The Youth Group is an organisation that provides young people with the tools they really need to get ahead and grow in the workplace. They connect young people with enterprises, government, and educational institutions interested in meaningfully engaging, recruiting, and supporting our youth.

Creating a movement

TYG's founder, Jack Parsons, also known as the UK’s Chief Youth Officer had built a global community of over 1,780,000 young people from different personal and economic backgrounds, ethnicities, cultures. His organisation has changed the lives of over 90,000 young people helping them with career opportunities and mentorship. From the very beginning, we knew the new brand identity had to reflect the diversity of the TYG community, create excitement, and spark curiosity in the younger audience. How do we help this movement explode into action?

website mockup design
website mockup
website deisgn mockup
billboard design

Celebrating the young and bold

Colours, stickers, illustrations, brand patterns - the brand is a celebration of the thousands of young lives TYG has touched and the randomness of their everyday experiences. It’s all anchored by a voice and typography that are exciting, memorable, and relaxed. The moderate use of motion graphics and micro-interactions brings the website to life, without creating unnecessary distractions.

typeface design
web design mockup
billboard design
website design mockup
website design mockup

Surprise & Delight

The UX went through a number of revisions to accommodate the needs and "jobs" of the two user types - young people, looking for support and enterprises, looking for partnerships. As usual, we worked on creating an exciting visual identity and a striking website without compromising the user experience. Throughout the whole process, our focus stayed on building a functional and powerful business tool to help them reach new audiences.

website design mockup
website design mockup
Doctify Brand Illustration 1
website design mockup
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