Growth Design is All About Creating Great Experiences That Drive Business Results – Phil Vander Broek, Dropbox

Growth Design is All About Creating Great Experiences That Drive Business Results – Phil Vander Broek, Dropbox

Available on
Available on

Growth design is a central part of the way we think about design at Pony and it was an absolute pleasure to discuss the topic with one of the senior design leaders at Dropbox, Phil Vander Broek. He comes with a wealth of experience in growth design and is super excited about the future of this field and how they approach it at Dropbox.

In this episode of The Product Show we discussed: 

  • Dropboxโ€™s journey to their organisational model and where Growth sits within their company structure 
  • How does Growth exist in companies – is there a one-size-fit-all model 
  • How do we create alignment about the overall goals the teams are working on, delivering cohesive user experience and business results
  • Building “awareness – discovery – evaluate – commitโ€ for the user
  • The growth design playbook – an example from the Dropbox kitchen to get you thinking about your approach to growth
  • How to prove the value of your design work for the overall business
  • Why all designers should do their duty in growth design 
  • How to create a win-win situation where great user experience drive strong business results 
  • The most important qualities for a designer in 2021 and beyond
  • Which parts of the design process are becoming a commodity? 
  • Why designers must always be impact-oriented 

Make sure you follow Phil of Twitter and LinkedIn

20-minute interviews with founders and product makers sharing how they hacked early growth.

Available on:

Available on
Available on
patrick campbell
play btn
The Product Show

Pricing Optimization and Monetization Strategies for Startups – Patrick Campbell, CEO of ProfitWell

Patrick Campbell is the founder and CEO of ProfitWell, a software that helps subscription companies with their monetization and retention strategies. He strongly believes that people should get more comfortable with working on their pricing stra[...]
Martin Shwitzner
play btn
The Product Show

Making Insurance Sexy – Martin Schwitzner, VP Product at Marshmallow

The car insurance provider Marshmallow went from an idea to one of the latest UK unicorns in just 4 years! Founded by twin-brothers Oliver and Alexander, and their friend David, the company is turning the centuries-old insurance industry on its [...]