How TransferWise Approaches Product Growth – Tessa Pettman, Global Head of Product Marketing

How TransferWise Approaches Product Growth – Tessa Pettman, Global Head of Product Marketing

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Tessa Pettman leads the Product Marketing team at TransferWise, one of the most impressive fintech startups in the world!

They were founded in 2011 and were recently valued at $5 billion, with over 8M active users around the world.

In this interview, Tessa shares:

– what are the differences between product marketing and traditional marketing

– how they approach product growth at TransferWise

– what she believes is the future of the fintech market in the UK

– what qualities she’s looking for when hiring product marketing managers

– the findings from some interesting experiments they’ve been running internally

– what she believes sets TransferWise apart and how they have become one of the world leaders in fintech

Have a look at some of the other episodes:

20-minute interviews with founders and product makers sharing how they hacked early growth.

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