Tessa Pettman leads the Product Marketing team at TransferWise, one of the most impressive fintech startups in the world!
They were founded in 2011 and were recently valued at $5 billion, with over 8M active users around the world.
In this interview, Tessa shares:
– what are the differences between product marketing and traditional marketing
– how they approach product growth at TransferWise
– what she believes is the future of the fintech market in the UK
– what qualities she’s looking for when hiring product marketing managers
– the findings from some interesting experiments they’ve been running internally
– what she believes sets TransferWise apart and how they have become one of the world leaders in fintech
Have a look at some of the other episodes: