Branding, website design, UX & UI design for revolutionary healthcare companies

Trusted by 150+ clients

At Pony, we recognise the current era as a pivotal moment in health tech. The pandemic highlighted global vulnerabilities in dealing with health crises, from policy-making and prevention to diagnostics and treatment. This realisation fuels our commitment to collaborate with ambitious healthtech startups, supporting their mission to innovate and improve the industry through technology. Our journey in this sector is marked by extensive market research for digital health products and the development of numerous design solutions – from complex, highly technical product UX to memorable brand identities. Our goal is to contribute to the creation of health products that stand out for their superior user experience and design. Because, just like you, we are deeply committed to the impact our work has on the wider world.



Brand Refresh

Brand Strategy


Market Repositioning

Website Design

Product Design

User Experience (UX)

User Interface (UI)

App Design

Creative Campaigns

Immersive Experiences

AI-supported design

Illustrations & Animations


Author - Artem Gerassimoff

Artem Gerassimoff

Computational Mechanical Engineer at Oxford Heartbeat

"These guys are amazing! Highly professional with awesome skills and creativity! As soon as we need another UX/UI design or branding this is a place to find the best solution! A recommendation to work with!"

Author - Stephanie Eltz

Stephanie Eltz

CEO at Doctify

"An outstanding team - not only very creative but also very professional. Can highly recommend"

Author - Rishi Kumar

Rishi Kumar

Co-founder at Zeal

“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”

Author - Joao Vieira

Joao Vieira

CEO at Carriyo

"Pony designed our brand identity and our website flawlessly. A great creative team delivering the work on time and with great quality!"

Author - Firas Fellah

Firas Fellah

COO at Creid AI

"We worked with Pony team and it was an absolutely great experience. Best combo - friendly, clinical and creative. Highly recommendable.”

Author - Jenny Sidorova

Jenny Sidorova

Head of Marketing at DX

Having worked with agencies my entire marketing career, I definitely think I'm a good judge of agency talent and you guys are the best I've worked with in Europe, no doubt. Keep it up."

Author - Ana Bugaenko

Ana Bugaenko

CEO at Symbiotica

"We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. The team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project"

Author - Sam Murphy

Sam Murphy

CEO at WeFix

"The team at Pony where fantastic all the way from start to finish. They shared a well structured plan with us at the beginning of the project and explained when they'd need our input. Not to mention the quality of work was excellent. We will be working with the team again in the near future I'm sure!"

Author - Jack Parsons

Jack Parsons

CEO at The Youth Group

“Pony really understood what we were trying to achieve and was very flexible and responsive. They challenged our thinking and took some smart risk in the design which turned out to be great. I would highly recommend them and it's great that we can say they have added value in helping us improve the odds for young people.”

Author - Stephen Moses

Stephen Moses

CEO at Zenplans

“First class team - they challenged our way of thinking and brought our vision to life in a beautifully simple way. Any company would be lucky to work alongside these guys!”

Author - Steve Bilotto

Steve Bilotto

Co-founder at AirportCars

“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”

Oxford Heartbeat

Life-Saving Surgical Decisions


Capturing the voice of patients

Video Cover Image


The 'Pick Me Up' App


The Digital Estate Planning Platform

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