Pony Studio UX/UI design studio in London Contact us


User experience, product design and branding for SaaS companies

From pricing page optimisation to full product design and branding - we’ve seen and done it all in the subscription economy. We’re so obsessed with SaaS products, that we even launched a podcast for our love of subscription-based software. There’re best practices and usability principles that you can only learn from years of experience. But we don’t stop there - we keep researching, innovating and pushing boundaries, offering our clients world-class UX, product design and branding for their SaaS products.

We believe in product-let growth, so we always design with two main objectives in mind - 1) is this user journey going to maximize the conversion rate; 2) what can we do to move the user past the activation point. How can we retain them effortlessly?

If this resonates with you, we’re probably a good match. Check some of our SaaS projects. 👇

You might have seen our work on:

The latest tech and startups Print and online magazine about design and technology The biggest media for startups and tech news The best ux and ui designs

Oxford Heartbeat

Branding, UX and product design, executed with surgical precision

Branding and Product Design for Oxford Heartbeat


Brand identity and website design for a state-of-the-art fintech company

Branding and Web Design for Symbiotica


Project management platform for the construction industry

UX UI Deisgn for Project Management Rubble


The world’s leading open-source, decentralized blockchain with built-in user identity.

Branding and Product Design for Concodium

Interested in our full portfolio?

Here's a snapshot of some of the other companies we've worked with.

Stephen Moses, Founder at Zenplans

Google review

“First class team - they challenged our way of thinking and brought our vision to life in a beautifully simple way. Any company would be lucky to work alongside these guys!”

Ana Bugaenko, CEO at Symbiotica

Google review

“We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. Stef and the team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project; the project was meticulously planned out from initial workshop to final delivery, where Pony managed navigate and translate incoherent ideas into concrete designs, with ease.”

Oliver Muller, CEO at Creid AI

Google review

“Pony is probably the best UI/UX Design studio we've worked with. Apart from being professional and highly creative, their team brought an approach we hadn't seen before. Always focused on data & results, Pony had us work our concepts and vision backwards; designing for outcome. Highly recommend them for any digital design work.”

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