User experience, product design and branding for SaaS companies

Trusted by 150+ clients

From conversion optimisation to full product design and branding, we’ve done it all in the subscription economy. We’re so obsessed with SaaS products that we even launched a podcast to share our love for subscription-based software. There are best practices and usability principles that you can only learn from years of experience in designing digital products. We continually research the industry, offering our clients world-class UX & UI, product design, and branding for their SaaS products. We believe in product-led growth, so we always design with two main objectives in mind: 1) ensuring the user journey maximises conversions; and 2) finding ways to move users past the activation point. How can we retain them authentically? The secret sauce lies in creating a brand identity that promises the world and then meticulously designing a product that delivers on those promises. If this resonates with you, you might want to check out some of our SaaS projects.



Brand Refresh

Brand Strategy

Market Repositioning


Website Design

App Design

Product Design

User Experience (UX)

User Interface (UI)

Immersive Experiences

Creative campaigns

AI-supported Design

Illustrations & Animations


Author - Joao Vieira

Joao Vieira

CEO at Carriyo

"Pony designed our brand identity and our website flawlessly. A great creative team delivering the work on time and with great quality!"

Author - Oliver Muller

Oliver Muller

CEO at Creid AI

“Pony is probably the best design studio we've worked with. Apart from being professional and highly creative, their team brought an approach we hadn't seen before. Always focused on data & results, Pony had us work our concepts and vision backwards; designing for outcomes. Highly recommend them for any digital design work.”

Author - Jenny Sidorova

Jenny Sidorova

Head of Marketing at DX

Having worked with agencies my entire marketing career, I definitely think I'm a good judge of agency talent and you guys are the best I've worked with in Europe, no doubt. Keep it up."

Author - Stephen Moses

Stephen Moses

CEO at Zenplans

“First class team - they challenged our way of thinking and brought our vision to life in a beautifully simple way. Any company would be lucky to work alongside these guys!”

Author - Rishi Kumar

Rishi Kumar

Co-founder at Zeal

“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”

Author - Ana Bugaenko

Ana Bugaenko

CEO at Symbiotica

"We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. The team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project"

Author - Stephanie Eltz

Stephanie Eltz

CEO at Doctify

"An outstanding team - not only very creative but also very professional. Can highly recommend"

Author - Frederick Reinertm

Frederick Reinertm

Co-founder at Sienna Charles

“Stef and his team are outstanding, forward-thinking individuals who deliver results. Very happy with the service we received from Pony.”

Author - Artem Gerassimoff

Artem Gerassimoff

Computational Mechanical Engineer at Oxford Heartbeat

"These guys are amazing! Highly professional with awesome skills and creativity! As soon as we need another UX/UI design or branding this is a place to find the best solution! A recommendation to work with!"

Author - Aisling Byrne

Aisling Byrne

CEO at Nuw

“Loved working with Stef and the team. Always clear, professional and helpful throughout the project. Looking forward to working with Pony again in the future.”

Author - Steve Bilotto

Steve Bilotto

Co-founder at AirportCars

“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”


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