Pony

Brand identity and product design for disruptive companies in the blockchain space

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Trusted by 150+ clients

In today's crowded app marketplace, a strong, memorable brand is the cornerstone of user adoption and loyalty. You can only stick if you stand out first. Our branding strategies are crafted not just to satisfy users, but to spark curiosity and encourage deeper exploration. From naming and visuals to brand language, we identify that unique sweet spot in the market that is distinctively yours. Whether it’s fintech, crypto, travel, wellness, or beauty, crafting digital consumer products is where we excel. We spend just enough time on user research and testing to ensure we deliver high-performing products that convert, activate, and retain users. We believe that churn begins during onboarding, so every aspect of our UX and UI solutions is laser-focused on creating continuity and cohesion throughout the entire user journey.

Capabilities:

Branding

Brand Strategy

Brand Refresh

Naming

Market Repositioning

Website Design

App Design

Product Design

User Experience (UX)

User Interface (UI)

Immersive Experiences

AI-supported Design

Illustrations & Animations

Iconography

Creative Campaigns

Author - Oliver Muller

Oliver Muller

CEO at Creid AI

“Pony is probably the best design studio we've worked with. Apart from being professional and highly creative, their team brought an approach we hadn't seen before. Always focused on data & results, Pony had us work our concepts and vision backwards; designing for outcomes. Highly recommend them for any digital design work.”

Author - Aisling Byrne

Aisling Byrne

CEO at Nuw

“Loved working with Stef and the team. Always clear, professional and helpful throughout the project. Looking forward to working with Pony again in the future.”

Author - Stephanie Eltz

Stephanie Eltz

CEO at Doctify

"An outstanding team - not only very creative but also very professional. Can highly recommend"

Author - Rishi Kumar

Rishi Kumar

Co-founder at Zeal

“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”

Author - Firas Fellah

Firas Fellah

COO at Creid AI

"We worked with Pony team and it was an absolutely great experience. Best combo - friendly, clinical and creative. Highly recommendable.”

Author - Jenny Sidorova

Jenny Sidorova

Head of Marketing at DX

Having worked with agencies my entire marketing career, I definitely think I'm a good judge of agency talent and you guys are the best I've worked with in Europe, no doubt. Keep it up."

Author - Sam Murphy

Sam Murphy

CEO at WeFix

"The team at Pony where fantastic all the way from start to finish. They shared a well structured plan with us at the beginning of the project and explained when they'd need our input. Not to mention the quality of work was excellent. We will be working with the team again in the near future I'm sure!"

Author - Ana Bugaenko

Ana Bugaenko

CEO at Symbiotica

"We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. The team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project"

Author - Joao Vieira

Joao Vieira

CEO at Carriyo

"Pony designed our brand identity and our website flawlessly. A great creative team delivering the work on time and with great quality!"

Author - Artem Gerassimoff

Artem Gerassimoff

Computational Mechanical Engineer at Oxford Heartbeat

"These guys are amazing! Highly professional with awesome skills and creativity! As soon as we need another UX/UI design or branding this is a place to find the best solution! A recommendation to work with!"

Author - Artem Gerassimoff

Artem Gerassimoff

Computational Mechanical Engineer at Oxford Heartbeat

"These guys are amazing! Highly professional with awesome skills and creativity! As soon as we need another UX/UI design or branding this is a place to find the best solution! A recommendation to work with!"

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