Quick wins in 2 min 2 min read
Building your product without creating your personas first is a mistake, but how long do you need to spend on it? Can you do it in just a few days, making sure that your time and budget are optimised, without compromising on the quality of the final work?
In this short video, Stef explains how to build the perfect user personas in just 4 days, for any project.
So – user personas research! I love it. It’s invaluable and gives designers and product people the right perspective for building and improving the product. The purpose of user personas is to create reliable and realistic representations of your key audience segments, so you can use them as a reference when making product and business decisions, designing, marketing, and everything else. Building a product without creating user personas is a mistake!
However, I keep seeing fellow UX designers and founders spending weeks, sometimes even months, on research, user interviews, interviews with stakeholders, etc. to create the perfect, most realistic user persona. Why do they do that? I wish I had a respectful answer for that, but I don’t.
From my experience, building user personas shouldn’t take more than 4-5 days, and if you follow the right steps, you’ll still have accurate and extremely useful results. So, what are the right steps?
So, if you follow the right process, and you’re organised with your research, in reality you don’t need more than 4-5 days to build the perfect user personas for almost any product.
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