3 min read

Golden Rules: Crafting the Best User Interview Questions

Hey there, UX aficionados!

Are you struggling to get the most out of your user interviews? Don’t worry! We’ve got your back with these golden rules for crafting the best user interview questions.

So buckle up, and let’s dive into the secrets of user interview mastery!

1. Create a “Question Bank”

Avoid repetitive or mundane questions in a UX user Interview by creating a “Question Bank” of thoughtful, open-ended questions that foster engaging conversation. This way, you’ll never run out of fresh ideas and can customise your questions based on the user’s profile.

2. Be a “Question Detective”

To ensure you’re asking the right questions, think like a detective! Map out user goals, pain points, and motivations. Then, identify information gaps and craft questions to fill those gaps. The result? A well-rounded interview that uncovers valuable insights.

3. Don’t be a simpleton!

Avoid closed-ended questions that can be answered with a simple “yes” or “no”.

4. The “Silent Treatment” Technique

Embrace the power of silence! After asking a question, wait for a few seconds before prompting further. This encourages interviewees to share more in-depth information and can lead to unexpected discoveries.

5. Use the “Role Reversal” Strategy

Switch things up by asking users to imagine themselves as the product designer or a fellow user. This encourages empathy and can lead to unique perspectives on their experience. Ask them what they would change or improve.

6. Introduce “Wildcard” Questions

Unpredictable questions can spark creativity and keep the interview dynamic. Introduce a “Wildcard” question that’s unrelated to the main topic. This can be a fun icebreaker or even unveil unexpected connections between user behaviour and the product.

7. “The Storyteller” Approach

Ask users to narrate their experiences as stories, complete with a beginning, middle, and end. This can reveal the user’s thought process, emotions, and actions during their interaction with the product. Bonus: It’s a great way to make the conversation enjoyable!

8. Embrace the “One Word” Game

Challenge users to describe their experience with your product using just one word. This forces them to focus on the most impactful aspect of their interaction and can lead to fascinating insights!

9. Ask open-ended questions

Open-ended questions encourage respondents to share their thoughts and opinions in their own words. These questions allow for more detailed responses and provide a better understanding of the user’s perspective.

There you have it!

Follow these golden rules, and you’ll be on your way to crafting the best UX user interview questions, ensuring your UX research is top-notch.

So go on, and unleash your inner interviewer!