Branding, product UX & UI and website design for ambitious fintech companies

Trusted by 150+ clients

Rooted in the heart of London's startup ecosystem for over 15 years, we've witnessed the rise and fall of countless fintech ventures. The common thread among the victors? Exceptional user experience paired with a distinct brand identity. In the fiercely competitive fintech arena, product-led growth is the go-to strategy. It starts with a sleek, intuitive product, but to grab the users' attention, we need a brand that resonates and tells a story. Designing for the financial sector requires a delicate balance: being reliable enough to build lasting trust, while also being dynamic and forward-thinking to spark excitement and engagement, and capture a wide audience. Our portfolio includes fintech apps, products, and brands from traditional financial institutions to Web3 apps. Check out our fintech design portfolio below.



Brand Refresh

Brand Strategy


Market Repositioning

Website Design

User Experience (UX)

User Interface (UI)

App Design

Product Design

Creative Campaigns

AI-supported Design

Illustrations & Animations


Immersive Experiences

Author - Ana Bugaenko

Ana Bugaenko

CEO at Symbiotica

"We recently worked with Pony on executing a new branding campaign from the ground up. Pony surpassed our expectations, and then some. The team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own. Pony are professional, highly creative, and have been responsive throughout the entire project"

Author - Jenny Sidorova

Jenny Sidorova

Head of Marketing at DX

Having worked with agencies my entire marketing career, I definitely think I'm a good judge of agency talent and you guys are the best I've worked with in Europe, no doubt. Keep it up."

Author - Steve Bilotto

Steve Bilotto

Co-founder at AirportCars

“Their design delivery framework is fantastic and it really helped us all get on the same page from day one. Stef’s technical and commercial knowledge and his obvious design talent has delivered a strong brand identity and a seamless UI which we can’t wait to put live and begin testing. We look forward to working with them on the next project.”

Author - Jack Parsons

Jack Parsons

CEO at The Youth Group

“Pony really understood what we were trying to achieve and was very flexible and responsive. They challenged our thinking and took some smart risk in the design which turned out to be great. I would highly recommend them and it's great that we can say they have added value in helping us improve the odds for young people.”

Author - Joao Vieira

Joao Vieira

CEO at Carriyo

"Pony designed our brand identity and our website flawlessly. A great creative team delivering the work on time and with great quality!"

Author - Rishi Kumar

Rishi Kumar

Co-founder at Zeal

“We cannot compliment Pony enough on the design and development of our new brand, Zeal. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. Their design process is faultless. Very much looking forward to working with them on the next phase of our app design.”

Author - Firas Fellah

Firas Fellah

COO at Creid AI

"We worked with Pony team and it was an absolutely great experience. Best combo - friendly, clinical and creative. Highly recommendable.”

Author - Sam Murphy

Sam Murphy

CEO at WeFix

"The team at Pony where fantastic all the way from start to finish. They shared a well structured plan with us at the beginning of the project and explained when they'd need our input. Not to mention the quality of work was excellent. We will be working with the team again in the near future I'm sure!"

Author - Frederick Reinertm

Frederick Reinertm

Co-founder at Sienna Charles

“Stef and his team are outstanding, forward-thinking individuals who deliver results. Very happy with the service we received from Pony.”

Author - Oliver Muller

Oliver Muller

CEO at Creid AI

“Pony is probably the best design studio we've worked with. Apart from being professional and highly creative, their team brought an approach we hadn't seen before. Always focused on data & results, Pony had us work our concepts and vision backwards; designing for outcomes. Highly recommend them for any digital design work.”

Author - Artem Gerassimoff

Artem Gerassimoff

Computational Mechanical Engineer at Oxford Heartbeat

"These guys are amazing! Highly professional with awesome skills and creativity! As soon as we need another UX/UI design or branding this is a place to find the best solution! A recommendation to work with!"

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Decentralised & Regulated Finance

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Market Making Reimagined


Building a safer tomorrow in Web3


Unlocking Shared Wealth

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A Foundation for Data in Web3

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Sustainable Bitcoin Mining


Real-time Deep Liquidity with AI

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