2 min read
Are you eager to kickstart your 2024 with a bang? The startup world is gearing up for a year packed with unmissable events. Whether you’re a budding entrepreneur or a curious observer, there’s something in store for everyone. In this guide, we have lined up the top startup events of 2024 that you simply can’t […]
9 min read
According to research by Nielsen, 92% of consumers trust recommendations from friends and family more than any other form of advertising. Think about it: when a friend recommends a restaurant, you immediately add it to your “must-try” list. In contrast, it might take countless paid ads before you even consider it. Word-of-Mouth Marketing (WOMM) has […]
2 min read
Explorer branding appeals to the wanderlust, the insatiable curiosity, and the adventurous spirit that resides in many of us. These brands symbolise discovery, freedom, and new frontiers, inviting their consumers to break free from the ordinary and embark on journeys of self-discovery or new experiences. In a marketplace saturated with predictable narratives, explorer brands offer […]
4 min read
Branding is all about connecting with customers, using both creative ideas and smart strategies. One way to do this is by using nostalgia, which brings back happy memories from the past. In the world of business, building a strong brand is an art that requires a careful blend of creativity and strategy. This process is […]
3 min read
Hero branding invokes the spirit of courage, resilience, and triumph. Tapping into our collective admiration for valour, determination, and empowerment, these brands position themselves as beacons of inspiration and models of success. In a market arena filled with challenges, hero brands emerge as defenders of the right way, forging paths through adversity and championing causes. […]
5 min read
Humour, that universal language of laughter and joy, has been long associated with lightheartedness, merriment, and casual conversations. But can this seemingly simple tool be utilised in the serious world of business? Specifically, can brands leverage the power of humour to resonate with their customers? Let’s dive into this fascinating world of “funny business” and […]
3 min read
Protecting your brand is crucial when starting a business. Registering a trademark in the United States involves multiple steps and can seem daunting at first. This guide simplifies the process, enabling you to safeguard your brand effectively. Understanding Trademarks A trademark is a type of intellectual property that identifies and distinguishes the goods or services […]
3 min read
This guide is designed to make the trademark registration process in the UK as straightforward as possible. By following these steps, you can register your trademark and ensure that your business is fully protected. Understanding Trademarks Before you start the process of registering a trademark, it’s important to understand what a trademark is and why […]
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4 min read
Jester or Joker branding is a playful marketing strategy that taps into our collective desire for humour, levity, and a break from the norm. These brands present themselves as the whimsical characters of the market, offering a light-hearted touch in an otherwise serious landscape. They thrive by introducing humour, surprise, and spontaneity, constructing a world […]
3 min read
In the intensely saturated world of modern marketing, standing out can often be a challenging feat. From traditional media to digital spaces, every corner is filled with bright, compelling logos and catchy slogans. But in the face of this over-saturation, a new trend is taking root, one that bucks conventional branding wisdom. Welcome to the […]
3 min read
Lover branding is a romantic marketing strategy that taps into our collective desire for passion, emotional connection, and aesthetic beauty. These brands present themselves as cultivators of joy, excitement, and intimacy, drawing in consumers with their sensual and alluring appeal. They strive to create a romantic space in the hectic marketplace, characterised by beauty, passion, […]
3 min read
In the competitive world of business, small brands are often pitted against industry giants. While David vs. Goliath scenarios may seem unbeatable, there are numerous instances where these so-called “underdogs” have managed to carve out a piece of the market share for themselves. How do they do it? It’s a mix of creativity, tenacity, and […]
