6 min read
Strong keywords and quality backlinks are still important SEO factors, but in 2020 all Google cares about is if users genuinely like your website and engage with your content. In other words – have you done a good job with your UX? As the SEO expert Neil Patel puts it “Google wants to rank sites […]
4 min read
Data is intimidating only when you don’t have the right toolset for making use and sense of it. Traditionally designers avoid working with data because they don’t have the right training and experience to discover new findings and manipulate the raw datasets. However, data has become an incremental part of the UX, design and marketing […]
5 min read
UX is a discovery process. We often argue that user experience doesn’t start and finish with a project. As long as your product is live, the UX process never ends. When it comes to digital products, there’ll always be room for improvement and growth opportunities worth exploring, so the design process is an inseparable part […]
11 min read
Design is always evolving and similarly to fashion, old trends often come back. For example, flat design was the king of UI and UX in the last decade, but it seems it’s finally (and regretfully for all UX experts!) taking a back seat. Since we do this for a living (cough, cough) and we live […]
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4 min read
Using Jobs to be Done efficiently requires a mindset shift – from focusing on the user to focusing on what they’re trying to achieve and why. Many JTBD experts argue that the Jobs to be Done theory made UX personas useless because we’re no longer interested in their common characteristics. What we should care about […]
4 min read
The Jobs to be Done theory has been around for some time, yet it still leaves many people confused about what it is exactly and how it could help them build and design better products. What is Jobs to be Done? So here’s the simplest explanation of Jobs to be Done (JTBD) that you can […]
3 min read
What is a growth designer? Most emerging specialities would first become a buzzword that techies love to throw around or use to define themselves. Growth Design is no different; it’s been around for some time, and we now come across companies hiring growth designers and design teams being “growth-driven”. With growth being a discipline on […]
5 min read
The most successful way to ruin a stellar UX project or a brand new website is to add mediocre, boring, safe copy. UX copywriting has become a discipline on its own, because of the massive impact it has on product performance. UX copywriting and microcopy are less about the core brand content and more about […]
