The Product Show

Scaling High-Performing Engineering Teams – Alex Rashkov, Engineering Manager at Meta

The Product Show

The Future of the Metaverse – Dr Mark van Rijmenam, International Speaker, Author and Strategist

The Product Show

How Brands Should Enter the Metaverse &  NFT Space – Diego Borgo, Metaverse & NFT Strategist and Advisor

Design

Ten of the Biggest NFT Projects You Should Know About (March, 2022)

6 min read

The NFT space is growing exponentially and it’s hard to keep up to date with the new trends and projects in the space even for seasonal collectors, artists, and NFT enthusiasts. To help you navigate the NFT market, we’ve shortlisted 10 of the fastest-growing NFT projects as of Mach 2022. Since a week in the […]

hape-beast nft
Design

What You Need to Know Before Hiring a Branding Agency

5 min read

When it comes to branding, many business owners and marketers feel overwhelmed. There are so many options and services available, it can be difficult to know where to start. A branding agency can help take the guesswork out of the process and create a cohesive branding strategy for your company. But how do you choose […]

branding agency
Design

How to Measure Your Brand Equity

6 min read

Let’s get something out of the way – you can’t build positive brand equity with a product or service that doesn’t meet your customer’s expectations. People don’t love Apple, Nike, or Nespresso simply because they love their branding. They love these brands because they love their products first and the company has consistently been meeting […]

brand equity
Design

The Ultimate Branding Process

6 min read

If you’re about to start a branding or a re-brand project and you’re not sure how to approach it, you’ve found the perfect resource. In this article, we’re sharing our step-by-step guide to building an outstanding brand that delivers the brand promise and leads the business to success. As a branding studio, we’ve designed and […]

branding

20-minute interviews with founders and product makers sharing how they hacked early growth.

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Design

Why You Should Treat Your Website as a Product

4 min read

Gone are the days when launching a new website was a “project” that someone from the company would lead with an external design agency or a couple of in-house designers. The work on the new website used to stop at its “launch”, followed by a few celebratory social media posts and “well done” emails – […]

website as a product
Growth

The Tale of a Failed Product

3 min read

You can find hundreds of stories about failed startups and the complex reasons why the founders’ fairytales didn’t have a happy ending. Timing, product-market fit, competitors, overfunding, underfunding, weak management team are only some of the most popular reasons why startups fail. If you have the chance to monitor their journey from the early days […]

Design Growth UX

Designing a High-Converting Pricing Page

7 min read

There’s a reason why most pricing pages, especially for SaaS products, look similar. It’s down to Jakob’s Law — users feel more comfortable with a familiar interface that they’ve seen elsewhere and will transfer the expectations they have built around one product to another that appears similar. In other words, people won’t appreciate it if the layout […]

high-converting pricing page
Design

We’re Entering the Era of Branding – Here’s Why

6 min read

Can You Estimate the Value of Branding? The short answer is – yes. The long answer – yes, you can. Everyone working on a product, digital or physical, knows the huge impact a strong visual identity has on their company recognition and product adoption. The challenging question is not if, but when to invest in […]

brand design
Unihorn

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Growth UX

The Value Proposition Canvas – Template

2 min read

The Value Proposition Canvas was developed by Dr Alexander Osterwalder and first shared in his book “Value Proposition Design: How to Create Products and Services Customers Want.” Its main purpose is to ensure that a product or service is positioned around what the customer needs. Here’s how you can use it when designing products. The […]

The Value Proposition Canvas
UX

UX Research Methods for New Products

5 min read

Question: What do you need for a solid user research process? Answer: Users! Right. Question: What do you do if you’re just starting off and you don’t have users or even a ready product? Answer: You skip the UX research phase. Wrong answer! This might sound a bit like a catch-22 situation, but it’s not. […]

us research methods
UX

The Ultimate Guide to User Onboarding

9 min read

It’s no secret that churn starts during the onboarding. You’re much more likely to delete an app you’ve recently installed than to become a regular user. Think about all the products and applications you tested and played with, and how many of them you actually use today. On average, only 11% of apps manage to […]

user onboarding
Design

How to Tell a Story with Design

6 min read

Why is storytelling in design so important? The short answer is – storytelling evokes emotions, emotions make people act, and when it comes to acting on a webpage or digital product – it most certainly means improved conversions. People care about the stuff they care about. You read this right.  They don’t care about what […]

storytelling with design