Are you eager to kickstart your 2024 with a bang? The startup world is gearing up for a year packed with unmissable events. Whether you’re a budding entrepreneur or a curious observer, there’s something in store for everyone. In this[...]
Design Growth
The Power of Brand Advocacy and Word-of-Mouth Marketing
9 min read
According to research by Nielsen, 92% of consumers trust recommendations from friends and family more than any other form of advertising. Think about it: when a friend recommends a restaurant, you immediately add it to your “must-try”[...]
Growth
Trademark Registration Guide – United States
3 min read
Protecting your brand is crucial when starting a business. Registering a trademark in the United States involves multiple steps and can seem daunting at first. This guide simplifies the process, enabling you to safeguard your brand effectively. [...]
Growth
Trademark Registration Guide – United Kingdom
3 min read
This guide is designed to make the trademark registration process in the UK as straightforward as possible. By following these steps, you can register your trademark and ensure that your business is fully protected. Understanding Trademarks Befo[...]
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Growth
Battling Industry Giants: How Small Brands Carve Their Niche
3 min read
In the competitive world of business, small brands are often pitted against industry giants. While David vs. Goliath scenarios may seem unbeatable, there are numerous instances where these so-called “underdogs” have managed to carve [...]
Growth
Building Your Personal Brand – Your Secret Power Move
4 min read
In the business world, standing out is crucial. This is where personal branding comes into play. It’s a tool that top business leaders use to shape how people see them and their companies. This isn’t just about logos and taglines, bu[...]
Growth
Pure Persuasion: The Unseen Power of Innocent Branding!
3 min read
Innocent branding is a wholesome marketing strategy that appeals to our collective longing for simplicity, authenticity, and good old-fashioned values. These brands position themselves as purveyors of purity, harmony, and sincerity, bringing con[...]
Growth
Defying Norms: The Revolution of Rebel Branding
4 min read
In the world of marketing and branding, adhering to rules and guidelines has been a norm for centuries. Brands have sought to establish themselves within accepted industry boundaries, ensuring their practices align with traditional concepts and [...]
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Growth
Understanding Brand Equity: Building and Boosting Your Brand’s Value
5 min read
Your brand is like a puzzle, made up of different pieces. These include things like what your brand stands for, your goals, your unique voice, and style. Together with the products you offer, these pieces tell your customers who you are. They ca[...]
Growth
Shaping the Future of Brands: Branding for Gen Z
4 min read
In today’s tech driven world, brands have an incredible opportunity to shape their narratives and create meaningful connections with audiences, particularly the younger generation, Generation Z. Born between the mid to late 1990s and the e[...]
