Growth

Dear Health Tech Startups, It’s Your Time to Shine. 10 Healthcare Companies to Watch

5 min read

In times when we plan the first holidays in space and experiment with self-driving cars, we’re facing a public health crisis. Governments around the world are struggling to build effective strategies on how to cope with a virus outbreak. Few hav[...]
health tech startups
Growth

8 Practical Ways and Tools to Make Use of Data

4 min read

Data is intimidating only when you don’t have the right toolset for making use and sense of it. Traditionally designers avoid working with data because they don’t have the right training and experience to discover new findings and manipulate the[...]
Growth

Jobs to be Done: The First 3 Steps + Practical Examples to Help You Get Started

4 min read

Using Jobs to be Done efficiently requires a mindset shift – from focusing on the user to focusing on what they’re trying to achieve and why. Many JTBD experts argue that the Jobs to be Done theory made UX personas useless because we[...]
jobs to be done examples
Growth

How to Build an Experimentation Culture

4 min read

Consistent growth is based on experimentation. 9 out of 10 A/B tests are not successful – or, in other words, they didn’t prove the hypothesis they were based on. The good news is that the one that was successful will bring meaningful busi[...]
experimentation culture

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