The Must-Have AI Tools for Boosting Productivity in 2023
2 min read
Embrace the AI Revolution! Don’t confine yourself to just the usual AI Tools; you might end up regretting not exploring the others. Unlock your full potential and boost your productivity with these top AI tools that can transform your day-[...]
Design Growth
A Guide to Naming Your Brand: What to Consider
4 min read
Naming or renaming your brand is a crucial step in establishing your business identity. A great brand name can differentiate you from your competitors, capture the attention of potential customers, and help build a strong brand image. But [...]
Design Growth Web3
Top Tech Events in 2023
2 min read
Looking for some of the top tech events to add to your calendar in 2023? Look no further, we’ve done all the work for you! From space tech to robotics, here are some of the best tech events throughout the world we think you should take a l[...]
Design Growth
Top 5 Most Memorable Christmas Ads
< 1 min read
The festive period is upon us! 🎄 As we get closer and closer to the annual festivities, we start to reflect on the last year, but for marketers and holiday advert fanatics alike, it means only one thing. You guessed it, Christmas ad campaigns. [...]
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Growth
The Tale of a Failed Product
3 min read
You can find hundreds of stories about failed startups and the complex reasons why the founders’ fairytales didn’t have a happy ending. Timing, product-market fit, competitors, overfunding, underfunding, weak management team are only some of the[...]
Design Growth UX
Designing a High-Converting Pricing Page
7 min read
There’s a reason why most pricing pages, especially for SaaS products, look similar. It’s down to Jakob’s Law — users feel more comfortable with a familiar interface that they’ve seen elsewhere and will transfer the expectations they have built [...]
Growth UX
The Value Proposition Canvas – Template
2 min read
The Value Proposition Canvas was developed by Dr Alexander Osterwalder and first shared in his book “Value Proposition Design: How to Create Products and Services Customers Want.” Its main purpose is to ensure that a product or servi[...]
Design Growth
How to Discover Your Product’s Aha! Moment
5 min read
The Aha! moment, also known as the eureka effect, is over a century old but it has recently started to emerge in the product designer/manager vocabulary. And it’s not just a buzzword. What is the Aha! Moment in product delivery? The Aha! m[...]
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Growth
Are You Using the Decoy Effect in Your Favour?
5 min read
The Decoy Effect is the phenomenon whereby adding a third pricing option makes the consumer change their preference towards an option the seller is trying to promote. The “decoy” is priced to make one of the other options much more a[...]
Growth UX
The Most Important Elements of High Converting Landing Pages
7 min read
We’ve designed thousands of pages for hundreds of brands and we have identified 7 specific elements that always, for every product and brand, deliver better conversion rate results than if you don’t have them or, even worse, if you have executed[...]
