Growth

The Tale of a Failed Product

3 min read

You can find hundreds of stories about failed startups and the complex reasons why the founders’ fairytales didn’t have a happy ending. Timing, product-market fit, competitors, overfunding, underfunding, weak management team are only some of the[...]
Design Growth UX

Designing a High-Converting Pricing Page

7 min read

There’s a reason why most pricing pages, especially for SaaS products, look similar. It’s down to Jakob’s Law — users feel more comfortable with a familiar interface that they’ve seen elsewhere and will transfer the expectations they have built [...]
high-converting pricing page
Growth UX

The Value Proposition Canvas – Template

2 min read

The Value Proposition Canvas was developed by Dr Alexander Osterwalder and first shared in his book “Value Proposition Design: How to Create Products and Services Customers Want.” Its main purpose is to ensure that a product or servi[...]
The Value Proposition Canvas
Design Growth

How to Discover Your Product’s Aha! Moment

5 min read

The Aha! moment, also known as the eureka effect, is over a century old but it has recently started to emerge in the product designer/manager vocabulary. And it’s not just a buzzword. What is the Aha! Moment in product delivery?  The Aha! m[...]
aha! moment

20-minute interviews with founders and product makers sharing how they hacked early growth.

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Growth

Are You Using the Decoy Effect in Your Favour?

5 min read

The Decoy Effect is the phenomenon whereby adding a third pricing option makes the consumer change their preference towards an option the seller is trying to promote. The “decoy” is priced to make one of the other options much more a[...]
decoy effect
Growth UX

The Most Important Elements of High Converting Landing Pages

7 min read

We’ve designed thousands of pages for hundreds of brands and we have identified 7 specific elements that always, for every product and brand, deliver better conversion rate results than if you don’t have them or, even worse, if you have executed[...]
high converting landing pages ux
Growth

Understanding How the User is Changing and How to Adapt Your Website and Offering (with examples)

10 min read

Coronavirus is changing the user. We don’t know if it’s for good or a temporary change, but one thing is certain – it’s not and it won’t be business as usual for months to come. The usual recovery period after a fin[...]
covid19 user
Growth

Dear Health Tech Startups, It’s Your Time to Shine. 10 Healthcare Companies to Watch

5 min read

In times when we plan the first holidays in space and experiment with self-driving cars, we’re facing a public health crisis. Governments around the world are struggling to build effective strategies on how to cope with a virus outbreak. Few hav[...]
health tech startups
Unihorn

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Growth

8 Practical Ways and Tools to Make Use of Data

4 min read

Data is intimidating only when you don’t have the right toolset for making use and sense of it. Traditionally designers avoid working with data because they don’t have the right training and experience to discover new findings and manipulate the[...]
Growth

Jobs to be Done: The First 3 Steps + Practical Examples to Help You Get Started

4 min read

Using Jobs to be Done efficiently requires a mindset shift – from focusing on the user to focusing on what they’re trying to achieve and why. Many JTBD experts argue that the Jobs to be Done theory made UX personas useless because we[...]
jobs to be done examples