Design Growth

The Must-Have AI Tools for Boosting Productivity in 2023

2 min read

Embrace the AI Revolution! Don’t confine yourself to just the usual AI Tools; you might end up regretting not exploring the others. Unlock your full potential and boost your productivity with these top AI tools that can transform your day-[...]
best ai tools
Design Growth

A Guide to Naming Your Brand: What to Consider

4 min read

Naming or renaming your brand is a crucial step in establishing your business identity. A great brand name can differentiate you from your competitors, capture the attention of potential customers, and help build a strong brand image.  But [...]
brand naming
Design Growth Web3

Top Tech Events in 2023

2 min read

Looking for some of the top tech events to add to your calendar in 2023? Look no further, we’ve done all the work for you! From space tech to robotics, here are some of the best tech events throughout the world we think you should take a l[...]
tech events 2023
Design Growth

Top 5 Most Memorable Christmas Ads

< 1 min read

The festive period is upon us! 🎄 As we get closer and closer to the annual festivities, we start to reflect on the last year, but for marketers and holiday advert fanatics alike, it means only one thing. You guessed it, Christmas ad campaigns.  [...]
christmas ad

20-minute interviews with founders and product makers sharing how they hacked early growth.

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Growth

The Tale of a Failed Product

3 min read

You can find hundreds of stories about failed startups and the complex reasons why the founders’ fairytales didn’t have a happy ending. Timing, product-market fit, competitors, overfunding, underfunding, weak management team are only some of the[...]
Design Growth UX

Designing a High-Converting Pricing Page

7 min read

There’s a reason why most pricing pages, especially for SaaS products, look similar. It’s down to Jakob’s Law — users feel more comfortable with a familiar interface that they’ve seen elsewhere and will transfer the expectations they have built [...]
high-converting pricing page
Growth UX

The Value Proposition Canvas – Template

2 min read

The Value Proposition Canvas was developed by Dr Alexander Osterwalder and first shared in his book “Value Proposition Design: How to Create Products and Services Customers Want.” Its main purpose is to ensure that a product or servi[...]
The Value Proposition Canvas
Design Growth

How to Discover Your Product’s Aha! Moment

5 min read

The Aha! moment, also known as the eureka effect, is over a century old but it has recently started to emerge in the product designer/manager vocabulary. And it’s not just a buzzword. What is the Aha! Moment in product delivery?  The Aha! m[...]
aha! moment
Unihorn

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Growth

Are You Using the Decoy Effect in Your Favour?

5 min read

The Decoy Effect is the phenomenon whereby adding a third pricing option makes the consumer change their preference towards an option the seller is trying to promote. The “decoy” is priced to make one of the other options much more a[...]
decoy effect
Growth UX

The Most Important Elements of High Converting Landing Pages

7 min read

We’ve designed thousands of pages for hundreds of brands and we have identified 7 specific elements that always, for every product and brand, deliver better conversion rate results than if you don’t have them or, even worse, if you have executed[...]
high converting landing pages ux