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Jobs to be Done: Framework

The “Jobs to be Done” (JTBD) framework is a concept that helps understand customer needs and desires by focusing on the main tasks or “jobs” that a product or service is hired to perform.

A template for the JTBD framework can help guide your research and understanding of customer needs. Here’s a basic template you can use to identify and analyse these jobs:

Job Title:

  • Define the core job to be done in a clear and concise way.

Job Context:

  • Describe the circumstances or situations in which the customer needs the job done.

Job Importance:

  • Explain why this job is important to the customer and what value it provides.

Job Steps:

  • Break down the job into a series of steps that the customer must take to accomplish it.
  • Include any sub-jobs that may arise during the process.

Job Pain Points:

  • Identify any challenges, difficulties, or frustrations the customer may face while trying to get the job done.

Job Desired Outcomes:

  • List the expected results or benefits that the customer seeks to achieve by completing the job.

Competing Solutions:

  • Analyse current products, services, or alternative methods that customers use to get the job done.
  • Evaluate their strengths and weaknesses.

Opportunities for Improvement:

  • Based on the identified pain points and competing solutions, highlight areas where a new or improved product or service could better address customer needs.

Target Customer Profile:

  • Describe the ideal customer for your product or service, considering factors like demographics, behaviours, and attitudes.

Unique Value Proposition:

  • Develop a clear and compelling statement that explains how your product or service solves the customer’s problem and offers unique benefits compared to competitors.

By following this template, you can develop a better understanding of your users’ needs and design products or services that effectively address them. Keep in mind that the JTBD framework is flexible and can be adapted to suit different industries or product types.

What is “Jobs to be Done” and How to Use It in Real Life?

Jobs to be Done: A Practical Guide for Designers and Product Managers (With Examples)!