Design

Why You Should Treat Your Website as a Product

4 min read

Gone are the days when launching a new website was a “project” that someone from the company would lead with an external design agency or a couple of in-house designers. The work on the new website used to stop at its “launch”, followed by a few[...]
website as a product
Design Growth UX

Designing a High-Converting Pricing Page

7 min read

There’s a reason why most pricing pages, especially for SaaS products, look similar. It’s down to Jakob’s Law — users feel more comfortable with a familiar interface that they’ve seen elsewhere and will transfer the expectations they have built [...]
high-converting pricing page
Design

We’re Entering the Era of Branding – Here’s Why

6 min read

Can You Estimate the Value of Branding? The short answer is – yes. The long answer – yes, you can. Everyone working on a product, digital or physical, knows the huge impact a strong visual identity has on their company recognition an[...]
brand design
Design

How to Tell a Story with Design

6 min read

Why is storytelling in design so important? The short answer is – storytelling evokes emotions, emotions make people act, and when it comes to acting on a webpage or digital product – it most certainly means improved conversions. Peo[...]
storytelling with design

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Design Growth

How to Discover Your Product’s Aha! Moment

5 min read

The Aha! moment, also known as the eureka effect, is over a century old but it has recently started to emerge in the product designer/manager vocabulary. And it’s not just a buzzword. What is the Aha! Moment in product delivery?  The Aha! m[...]
aha! moment
Design

The Ultimate Design Brief Template

2 min read

A successful design project starts with a clear design brief, outlining the project objectives, deliverables, and timeframe. If you want to kick off the conversation with freelance designers or design agencies you have shortlisted for your proje[...]
design brief template
Design UX

16 UX and UI Design Tips That Always Deliver Growth

5 min read

UX is a discovery process. We often argue that user experience doesn’t start and finish with a project. As long as your product is live, the UX process never ends. When it comes to digital products, there’ll always be room for improv[...]
ux ui design tips that deliver growth
Design

Top 30 Design and UX Trends 2020

11 min read

Design is always evolving and similarly to fashion, old trends often come back. For example, flat design was the king of UI and UX in the last decade, but it seems it’s finally (and regretfully for all UX experts!) taking a back seat. Sinc[...]
UX UI Design Trends 2020
Unihorn

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Design

Defining “Growth Designer” and Why This Is the Future of Design

3 min read

What is a growth designer? Most emerging specialities would first become a buzzword that techies love to throw around or use to define themselves. Growth Design is no different; it’s been around for some time, and we now come across compan[...]
growth designer
Design

A Practical Example of How to Measure the Impact of Design

5 min read

A common challenge for designers, founders, and product leads is how to measure the impact of the design work you’re doing for your product. Connecting the dots between design and business outcomes proves to be overwhelming and often is co[...]
how to measure the impact of design