Design UX

Design Challenges in Web3

3 min read

With Web3 being our reality (not our future anymore), we’re now facing an unprecedented amount of blockchain projects being launched every month. And that’s not just a good thing. It’s absolutely freaking amazing! BUT. Of course, there’s a but. [...]
web design challenges

The 7 Types of NFTs You Need to Know

4 min read

With all the jargon thrown out there, the simplest way to explain NFTs(non-fungible tokens) is this: NFT is a unique identifier that assigns and proves ownership of digital goods, such as art, music, tweets. It’s like a digital contract th[...]
types of nft

Ten of the Biggest NFT Projects You Should Know About (March, 2022)

6 min read

The NFT space is growing exponentially and it’s hard to keep up to date with the new trends and projects in the space even for seasonal collectors, artists, and NFT enthusiasts. To help you navigate the NFT market, we’ve shortlisted 10 of the fa[...]
hape-beast nft

What You Need to Know Before Hiring a Branding Agency

5 min read

When it comes to branding, many business owners and marketers feel overwhelmed. There are so many options and services available, it can be difficult to know where to start. A branding agency can help take the guesswork out of the process and cr[...]
branding agency

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How to Measure Your Brand Equity

6 min read

Let’s get something out of the way – you can’t build positive brand equity with a product or service that doesn’t meet your customer’s expectations. People don’t love Apple, Nike, or Nespresso simply because they love their branding.[...]
brand equity

The Ultimate Branding Process

6 min read

If you’re about to start a branding or a re-brand project and you’re not sure how to approach it, you’ve found the perfect resource. In this article, we’re sharing our step-by-step guide to building an outstanding brand that delivers the brand p[...]

Why You Should Treat Your Website as a Product

4 min read

Gone are the days when launching a new website was a “project” that someone from the company would lead with an external design agency or a couple of in-house designers. The work on the new website used to stop at its “launch”, followed by a few[...]
website as a product
Design Growth UX

Designing a High-Converting Pricing Page

7 min read

There’s a reason why most pricing pages, especially for SaaS products, look similar. It’s down to Jakob’s Law — users feel more comfortable with a familiar interface that they’ve seen elsewhere and will transfer the expectations they have built [...]
high-converting pricing page

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We’re Entering the Era of Branding – Here’s Why

6 min read

Can You Estimate the Value of Branding? The short answer is – yes. The long answer – yes, you can. Everyone working on a product, digital or physical, knows the huge impact a strong visual identity has on their company recognition an[...]
brand design

How to Tell a Story with Design

6 min read

Why is storytelling in design so important? The short answer is – storytelling evokes emotions, emotions make people act, and when it comes to acting on a webpage or digital product – it most certainly means improved conversions. Peo[...]
storytelling with design