Design Growth

The Power of Brand Advocacy and Word-of-Mouth Marketing

9 min read

According to research by Nielsen, 92% of consumers trust recommendations from friends and family more than any other form of advertising. Think about it: when a friend recommends a restaurant, you immediately add it to your “must-try”[...]
Design

Explorer Branding: Charting New Horizons

2 min read

Explorer branding appeals to the wanderlust, the insatiable curiosity, and the adventurous spirit that resides in many of us. These brands symbolise discovery, freedom, and new frontiers, inviting their consumers to break free from the ordinary [...]
Design

Retro Revival: Nostalgia is the Product Everyone Wants

4 min read

Branding is all about connecting with customers, using both creative ideas and smart strategies. One way to do this is by using nostalgia, which brings back happy memories from the past. In the world of business, building a strong brand is an ar[...]
Design

Champions of the Market: The Unstoppable Surge of Hero Brands

3 min read

Hero branding invokes the spirit of courage, resilience, and triumph. Tapping into our collective admiration for valour, determination, and empowerment, these brands position themselves as beacons of inspiration and models of success. In a marke[...]

20-minute interviews with founders and product makers sharing how they hacked early growth.

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Design

Building Brands with Humour: A Laughing Matter or Serious Business?

5 min read

Humour, that universal language of laughter and joy, has been long associated with lightheartedness, merriment, and casual conversations. But can this seemingly simple tool be utilised in the serious world of business? Specifically, can brands l[...]
Design

Serious About Smiles: The Business Behind Jester Brands

4 min read

Jester or Joker branding is a playful marketing strategy that taps into our collective desire for humour, levity, and a break from the norm. These brands present themselves as the whimsical characters of the market, offering a light-hearted touc[...]
Design

Invisible Brands: The Subtle Art of Unbranding

3 min read

In the intensely saturated world of modern marketing, standing out can often be a challenging feat. From traditional media to digital spaces, every corner is filled with bright, compelling logos and catchy slogans. But in the face of this over-s[...]
Design

From Passion to Purchase: The Journey of Lover Brands

3 min read

Lover branding is a romantic marketing strategy that taps into our collective desire for passion, emotional connection, and aesthetic beauty. These brands present themselves as cultivators of joy, excitement, and intimacy, drawing in consumers w[...]
Unihorn

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Design

The Magician’s Seal: Branding with Mystery and Marvel

3 min read

Magician branding is an enchanting marketing strategy that taps into our collective desire for transformation, wonder, and the inexplicable. These brands present themselves as the harbingers of change, turning the ordinary into the extraordinary[...]
Design

UX Design’s Superheroes: Using Gestalt Principles to Save the Day

4 min read

Prepare for an epic adventure into the realm of UX design, where some mighty superheroes save the day. These caped crusaders don’t hail from Krypton or Asgard; instead, they come from the world of psychology and leverage the power of the G[...]