With all the jargon thrown out there, the simplest way to explain NFTs(non-fungible tokens) is this: NFT is a unique identifier that assigns and proves ownership of digital goods, such as art, music, tweets. It’s like a digital contract th[...]
Design
Ten of the Biggest NFT Projects You Should Know About (March, 2022)
6 min read
The NFT space is growing exponentially and it’s hard to keep up to date with the new trends and projects in the space even for seasonal collectors, artists, and NFT enthusiasts. To help you navigate the NFT market, we’ve shortlisted 10 of the fa[...]
Design
What You Need to Know Before Hiring a Branding Agency
5 min read
When it comes to branding, many business owners and marketers feel overwhelmed. There are so many options and services available, it can be difficult to know where to start. A branding agency can help take the guesswork out of the process and cr[...]
Design
How to Measure Your Brand Equity
6 min read
Let’s get something out of the way – you can’t build positive brand equity with a product or service that doesn’t meet your customer’s expectations. People don’t love Apple, Nike, or Nespresso simply because they love their branding.[...]
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Design
The Ultimate Branding Process
6 min read
If you’re about to start a branding or a re-brand project and you’re not sure how to approach it, you’ve found the perfect resource. In this article, we’re sharing our step-by-step guide to building an outstanding brand that delivers the brand p[...]
Design
Why You Should Treat Your Website as a Product
4 min read
Gone are the days when launching a new website was a “project” that someone from the company would lead with an external design agency or a couple of in-house designers. The work on the new website used to stop at its “launch”, followed by a few[...]
Design Growth UX
Designing a High-Converting Pricing Page
7 min read
There’s a reason why most pricing pages, especially for SaaS products, look similar. It’s down to Jakob’s Law — users feel more comfortable with a familiar interface that they’ve seen elsewhere and will transfer the expectations they have built [...]
Design
We’re Entering the Era of Branding – Here’s Why
6 min read
Can You Estimate the Value of Branding? The short answer is – yes. The long answer – yes, you can. Everyone working on a product, digital or physical, knows the huge impact a strong visual identity has on their company recognition an[...]
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Design
How to Tell a Story with Design
6 min read
Why is storytelling in design so important? The short answer is – storytelling evokes emotions, emotions make people act, and when it comes to acting on a webpage or digital product – it most certainly means improved conversions. Peo[...]
Design Growth
How to Discover Your Product’s Aha! Moment
5 min read
The Aha! moment, also known as the eureka effect, is over a century old but it has recently started to emerge in the product designer/manager vocabulary. And it’s not just a buzzword. What is the Aha! Moment in product delivery? The Aha! m[...]
