Design

According to research by Nielsen, 92% of consumers trust recommendations from friends and family more than any other form of advertising. Think about it: when a friend recommends a restaurant, you immediately add it to your “must-try”[...]

Explorer branding appeals to the wanderlust, the insatiable curiosity, and the adventurous spirit that resides in many of us. These brands symbolise discovery, freedom, and new frontiers, inviting their consumers to break free from the ordinary [...]

Branding is all about connecting with customers, using both creative ideas and smart strategies. One way to do this is by using nostalgia, which brings back happy memories from the past. In the world of business, building a strong brand is an ar[...]

Hero branding invokes the spirit of courage, resilience, and triumph. Tapping into our collective admiration for valour, determination, and empowerment, these brands position themselves as beacons of inspiration and models of success. In a marke[...]

Humour, that universal language of laughter and joy, has been long associated with lightheartedness, merriment, and casual conversations. But can this seemingly simple tool be utilised in the serious world of business? Specifically, can brands l[...]

Jester or Joker branding is a playful marketing strategy that taps into our collective desire for humour, levity, and a break from the norm. These brands present themselves as the whimsical characters of the market, offering a light-hearted touc[...]

In the intensely saturated world of modern marketing, standing out can often be a challenging feat. From traditional media to digital spaces, every corner is filled with bright, compelling logos and catchy slogans. But in the face of this over-s[...]

Lover branding is a romantic marketing strategy that taps into our collective desire for passion, emotional connection, and aesthetic beauty. These brands present themselves as cultivators of joy, excitement, and intimacy, drawing in consumers w[...]

Magician branding is an enchanting marketing strategy that taps into our collective desire for transformation, wonder, and the inexplicable. These brands present themselves as the harbingers of change, turning the ordinary into the extraordinary[...]