Here’s a branding project we’re extremely proud of! And that’s not only because of our graphic work, but mainly because it’s for a company that’s working hard to change the lives of every single person on the planet.
The Swiss team behind it are building a revolutionary blockchain technology to join the fight against Covid 19. The brand needs to communicate trust, safety, control and care. We called it Swiss with a modern twist! 😉
VOLA means you’re in control, your data is in your hands. You're cared for, you're safe, you're home. They needed to come across as empowering and supportive for patients and healthcare professionals, while communicating that they’re a new generation of health tools, breaking the inefficiency of the traditional health care systems.
Can you spot the 4 letters of the word VOLA in the symbol?
Inspired by the Swiss Modernism style, we went for highly structured layouts and sans-serif typefaces that attempt to achieve a clear, legible, and harmonious design. Moving away from the traditional Swiss red, the brand instantly became more approachable and welcoming for Millennials and Generation Z. It’s for all humans because it solves a universal global problem. The highly typographic layouts emphasise on cleanliness, objectivity and readability. VOLA is here to inspire, but most importantly - to serve.
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